Dentyne, the great tasting, good for teeth gum, is giving South Africans new reasons to smile with the launch of their fresh new packaging. The new pack design boasts a premium, contemporary finish which adds a strong impression of simplicity and style, whilst still relying on colourful visuals to cue the delicious flavours Dentyne is known for.
Whilst the packaging has been updated, fans can rest assured that Dentyne’s great tasting flavours – Strawberry, Spearmint and Dentyne White remain unchanged. Dentyne also remains committed to its Good for Teeth promise – the entire range is sugar free and contains Xylitol which is good for your teeth, and Dentyne White promotes whiter teeth due to its bright beads.
In celebration of the new look and to inspire even more reasons to smile, Dentyne has also been running a social media competition on Facebook, Twitter and Instagram. The #DentyneSmile competition encourages women to post their confident and radiant #DentyneSmile for a chance to win 1 of 2 career and life boosting prizes, which includes their very own personal video advertising campaign promoting themselves, plus an opportunity to attend a one-on-one mentorship lunch with celeb mogul Minnie Dlamini.
TV Personality Minnie Dlamini
Andrea Cloete, senior category manager for Dentyne says: “The new packaging and the #DentyneSmile competition aims to demonstrate just how your radiant smile can open doors for you and how Dentyne, with Xylitol, plays a part in creating that healthy and confident smile. We believe that the power of a smile is endless, and through this campaign, we hope to empower women to gain the exposure they may need to realise their full potential.”
The new look Dentyne Chewing Gum packs will launch on shelf nationwide from April 2016 and with a recommended retail price (RRP) of R11.99.
Dentyne fans can go to DentyneSA Facebook/Instagram and @DentyneSA on Twitter for more information on the campaign. #DentyneSmile
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Issued on behalf of Mondelez South Africa