2XU Unveiled as Official Wetsuit Partner for the 17th XTERRA South Africa Triathlon
(South Africa, February 2024) 2XU, a renowned sports performance brand on a global scale, is excited to reveal its designation as the official wetsuit partner for the 17th edition of the XTERRA South Africa off-road triathlon. Positioned against the stunning backdrop of the Elgin Valley, this extraordinary off-road event stands as a prominent fixture in the athletic calendar, offering participants the chance to immerse themselves in the beauty of nature while pushing their physical limits.
Taking place at the Elgin Grabouw Sports Club from 17 to 18 February, athletes can choose from the exhilarating sprint or full distance triathlon, both providing a pathway to qualify for the esteemed XTERRA World Championships and the South African Cross Triathlon Championships. For those seeking a different challenge, there are also trail runs to conquer.
This highly sought-after event is poised for rapid sell-out, emphasising the critical need for early registration to secure a coveted spot. Darren Cooke, Managing Director of Ares Holdings, the official distributor of 2XU in the South African market, conveyed his enthusiasm about the partnership, stating, “We are thrilled to extend our association with this premier event. The synergy between 2XU and XTERRA, both steadfast in their commitment to excellence, promises an unparalleled experience, and we eagerly anticipate the forthcoming highlights.” Established in Cape Town in 2015, Ares Holdings has swiftly ascended as a prominent force in the sector, holding exclusive distribution rights to powerhouse brands like Under Armour, Birkenstock, Vans, Crocs, and HEYDUDE, further solidifying its position as a key player in delivering exceptional products to the market.
2XU’s remarkable ascent to prominence, notably in the South African market, highlights its steadfast dedication to innovation and performance excellence. Renowned for crafting cutting-edge sports performance gear that pushes athletes to exceed their boundaries, 2XU emerges as the perfect collaborator for an event that champions endurance, adventure, and the relentless pursuit of excellence. This strategic partnership seamlessly aligns with the ethos of both entities, reinforcing 2XU’s position as the preferred choice for those who strive for peak performance in the realm of sports and adventure.
To register for XTERRA SA 2024, visit: https://www.xterraplanet.com/event/xterra-south-africa
Entries can also be made on the day; however, early registration is encouraged. Participants are reminded to register online to qualify for both XTERRA World Champs and SA Champs. All athletes must possess a valid TSA (Triathlon South Africa License), with temporary Day Licenses available online and at Registration.
For those aspiring to reach new heights in their athletic journey, winning your age group in the full-distance triathlon at XTERRA South Africa earns you a coveted slot to enter the XTERRA World Championships in Molveno, Italy. Additional information on age groups, qualification, and rules can be found here: https://www.xterraplanet.com/event/xterra-south-africa