Johannesburg – Thursday, 21 December 2023 – 5FM, South Africa’s favourite youth radio
station, has launched a brand-new power punch campaign to bolster its reputation as the station
for South Africa’s brightest, most fearless and most passionate young movers and shakers – the
soundtrack of choice for those building a better nation and writing stories that make history.
The campaign, ‘Ampli5 – Your life. Your vibe. Your voice’ takes all the best from what was, adds it
to the best of what is, amplifies it and shapes a youth that is ready and raring for anything that is
to come.
It stands on the shoulders of the legends who built and moulded this station – those who were
creators and explorers, resolutely committed to providing a platform that values diversity,
inclusion, progressiveness and the amplification the youth voice and agenda… positively
celebrating self-expression, contrary conversations and creativity in a world that still favours
traditional norms
It stays true to this core, but amplifies it to a whole new level – using the best in local and
international music, the unmistakable 5 party vibe, edgy conversation, national reach and
fearlessness in pushing boundaries, along with a deep and genuine connection with SA’s youth,
to provide a space where they can chill, vibe, engage, express themselves no matter what their
colour or creed and, most importantly, a space where they can be heard, seen, understood… and
AMPLIFIED.
The campaign will see various activations across radio, TV, online and social channels, as well as
print and billboard advertising, but it’s not just marketing. Its essence will also be strongly
Ampli5ed in the station’s content and experiential plan – bringing the youth all the news, views,
a-lister interviews and events that have their innermost needs at heart.
5FM’s Acting Marketing Manager, Keitumetse Tshabalala, says, “From our Big 2023 Energy
campaign that we launched to usher in 2023, to the Ampli5 Brand Campaign ending off a
massively successful year for the station with a bang, 5FM’s core is to stay in tune with an everchanging media landscape, whilst deeply connecting with our listeners and having them take
centre stage. Ampli5 is a fresh, new POWER injection into the 5FM legacy – enhancing and
amplifying our listeners’ lives, voices and vibes through collaboration and co-creation.”
5FM’s Acting Business Manager, Michael Bossenger, says, “5FM is a station for youth who want
to build a better South Africa and change the status quo, whilst at the same time celebrating the
good times, our edginess and togetherness. Ampli5 isn’t about just reporting on the youth from
a perch, but about being youth – Ampli5ing ourselves to become the absolute best we can and
building the country, the world and the future that we want… all whilst having an EPIC time. In
an award-winning season of growth for 5FM where we’ve increased CUME and TSL, this
campaign marks the next exciting chapter for our listeners and our clients. It’s the best in South
African youth radio, AMPLI5ed.”
For more on Ampli5, stay tuned to 5FM, download the 5FM app for iOS and Android, visit
www.5fm.co.za and follow the station across all social media channels.
