Styling, economy, reliability plus multi-purpose flexibility for the wider SA market
Less than two years after the introduction of the Datsun GO in South Africa, Datsun is proud to launch its second model, the GO+. This offers what its name implies – all the attributes that have made the Datsun GO a best-seller amongst first-time car buyers, plus features that will appeal to young, adventurous up-and-coming motorists looking for a car that is flexible and will carry their growing families in style.
The brand hosted a breakfast launch event last week at the Theatre on the Track in Kyalami. The event was attended by well-known personalities; Nandia Nakai, Steven Lee Lewis, Jhetro Tait, David Januari and Lil Red to name a few.
Marking the launch of the Datsun GO+ in its two forms, a 5+2 – versatile 7 seater MPV and panel van version, Mr Fenner, General Manager of Datsun South Africa, said that these two new offerings indicate Datsun’s commitment to the market. The brand is determined to expand its range to the benefit of local motorists by offering them a growing family of Datsun products to meet the varying needs of the local market.
The Datsun GO+ is powered by the tested, reliable and economical 1.2 litre petrol engine which produces 50kW at 4 000rpm, a power plant that ensures steady performance in cities and on the open road. As with Datsun’s other models, the Datsun GO+ offers renowned fuel efficiency, using a mere 5.2 litres per 100km, with the most appealing maintenance costs and new parts basket in South Africa.
Photo credit: Louise McAuliffe
Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the three financiers who supported the business at the time – namely Mssrs. Den, Aoyama and Takeuchi – an acronym of the first letter of each name. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
Datsun Today
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. Following India and Indonesia, Datsun started sales in Russia and South Africa in late 2014.
About Nissan Motor in South Africa
Nissan South Africa is the operational hub for Regional Business Unit South, serving Nissan’s key South Africa market and 42 other countries in Africa, including Angola, Ghana, Kenya and Nigeria. In South Africa, the company offers a range of 28 vehicles under the Nissan and Infiniti brands, including the popular locally-produced Nissan light commercial vehicles – the NP200 half ton pickup and NP300 one-ton Hardbody – produced at the company’s Rosslyn plant, north west of Pretoria. In 2013, the company made history with the introduction of South Africa’s first electric vehicle, Nissan’s flagship Nissan LEAF. Nissan South Africa is one of the top five automotive companies in South Africa. For more information visit our website atu http://www.nissan.co.za