Vlisco’s new campaign featured strong, powerful women and highlighted the beauty of the culture of asoebi. Shot in Benin, the New Traditions campaign captured the strength and beauty of thriving women of all ages who embrace the message ‘ I am because we are’ – the new and classic patterns honour the unity of and cohesion of each individual and the group.
Check out the new campaign video
Fashion Designers
Style Temple, Grace Wallace, Pepita D, Casterman, Esperancia Mode, Fathma, Ideal Mode Couture, Elisha Couture, Rafiou A.
Jewellery & Styling: Chyba Jewelry
Photography Courtesy: Vlisco
Video
DOP/Director: Gregg Telussa
Assistants: Nicholas Burrough, Marinka Schippers, Michael Ugwu
Photography
Campaign Images: Nicholas Burrough
Lookbook Images: Nicholas Burrough
Assistant Photographers: Marinka Schippers + Michael Ugwu
Models
Faith Johnson (Fowler Models)
Ojima Atawodi (Zahara Model Management)
Ines Dieng
Beninese Women
Agniola Zinsou
Aïda Ahouanmenou
Alexandra Ahouanmenou
Anne-Yolaine Alao
Corinne Agbantou
Delphine Gobbo
Dior Osseni
Farida Saidou
Folashade Olory Togbe Euzen
Gene Crestia
Hermine Da Silva
Idiath Adeoti
Inès Dieng Gobbo
Josiane Chahounka
Nathalie Carrenard Degbe
Nchimunya Kabunda Brown
Nicole Olory Togbe
Rita Amoussou Mamah
Sarah Yaluissi Kpenou
Beninese Dancers
Lucrèce Atchade (Choreography)
Murielle De Souza
Fashion Designers
Pelebe – Zak Kone
Styletemple – Ogugua Okonkwo
Pepita D
Grace Wallace
Esperancia Mode
Fathma
Casterman
Ideal Mode Couture
Elisha Couture
Rafiou A.
Beninese
Hairstylist
True as Nature
Beninese Makeup Artists
Marvige Deguenon (Oussy Make Up)
Nadjida Adamon (All in One)
Marie Jesus Aihonnou (Talent Prestige)
Aémanath Roufaï (Fola Beauty)
Chimene Sossah (Lorenor)
Styling + Accessories
Chyba Jewelry – Jana Miklosova
Guide + Location Scout
Euloge Tochoedo
Post Production
Image Retouching: Edge Company
Edit + Grading Video: Maurice Leentvaar
Music Composer: Rutger Reinders
Sound Design: Any Colour You Like
Production
Hotel Rebel (Netherlands)
Primedia (Benin)
Vlisco