Imad Eduso new lookbook

Imad Eduso recently released a look book so fetching and captivating with a fusion of dazzling colors and use of fabric, she gives us a bit of insight on the inspiration of the collection.

Note from the creative director.

Motherhood has been such an evolving journey causing me to question so much about who I am, what I do if I can do it, who I want to be and what legacy I want to leave behind. It’s been a continuous journey of self rediscovery, as I’ve had to dig deep, unlearning and relearning the things I thought I knew. These questions plagued my mind constantly together with feeling left behind. Initially, this was difficult but finally, I can see a glimpse of the rainbow at the end of the tunnel, as I see everything from a new perspective with a sense of wonderment.

I cannot thank my amazing support system enough, God, my husband, family, friends, and my Mama’s group! our #SS20 Collection Titled Ebí ( meaning Family / Guilt in Yoruba) –

The collection is a visual representation of my current journey of being a new mum, using vibrant colors and voluminous detailing to signify the exhilaration, the great responsibilities, the beautiful imbalance that comes with the joys of motherhood.