The South African State Theatre (SAST) and Ster-Kinekor Theatres (SKT) are excited to jointly announce a collaboration to screen theatre content in selected cinema complexes operated by SKT across the country, starting from June 2021.
The collaboration comes as cinema giant SKT, and Africa’s largest performance arts complex SAST, are both navigating their ways in the new normal. The entertainment sector is the hardest hit by Covid-19 lockdown regulations which affect audience attendance that is central to the survival of both entities. This collaboration is proof that the social distance created by the pandemic has brought us all closer together than ever before.
“Whilst we are grappling with the pandemic, I believe this collaboration will change the performing arts game in South Africa, particularly that of theatre. Importantly, this collaboration gives us hope for the revival and future of theatre. Now you can access theatre in various parts of our country. Many thanks to Ster-Kinekor Theatres for this empowering contribution” says SAST’s Artistic Director, Aubrey Sekhabi
Acting CEO at Ster-Kinekor Theatres, Motheo Matsau says “Ster-Kinekor and Cinema Nouveau is proud to collaborate with the South African State Theatre to expand our event cinema repertoire in South Africa to feature local productions from incredibly talented actors, performers, writers, producers and directors on the big screen. This will provide the rest of the country an opportunity to watch the State Theatre’s productions they may have not ordinarily had the chance to see in the theatre itself.”
SAST has selected a variety of theatre productions to showcase at SKT. The exact screening dates will be confirmed and communicated in due course. You will be kept posted!
About the South African State Theatre
The South African State Theatre is the prestigious theatre of choice for a distinctly Pan-African experience. The Theatre of Africa. The biggest in Africa and number seven in the world, SAST boasting six world class auditoriums equipped to host any event or production of any size. It is a destination of choice for inspiration, education and socio-economic transformation underpinned by unique, engaging, and diverse artistic offering that encourages audience growth and an appreciation for the performing arts.
About Ster-Kinekor Theatres
Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 55 commercial cinema complexes in South Africa, with seven international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house more than 424 large-scale screens, over 60 994 seats and the largest 3D footprint featuring more than 154 state-of-the-art 3D screens across the country (Commercial, 3D, IMAX and Cine Prestige) with 137 in South Africa. In Africa, the company operates in 5 cinema complexes with 26 screens and 3607 seats.
As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, one of the world’s largest dedicated art-house multiplex circuits, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts the only cinema on the continent that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with the opening of eight IMAX® Theatres across the country.
As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.
The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club, Discovery Vitality and Standard Bank, these give Ster-Kinekor a strong consumer value proposition and competitive advantage.
As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.
See more at: www.sterkinekor.com