HOUSE OF JAFFA // JULIA CLANCEY – both Tues 17th May pm @ KFW LDN
House of Jaffa is a contemporary resort brand, creating a genderless, expressive and sex-positive vision of dressing. Established by Golan Frydman and Eddie Gavriilidis, the collection combines their shared aesthetics and backgrounds.
The duo met in London where Golan, the Israeli-born designer, helmed his high-end fashion brand FYODOR GOLAN, which is known for its bold, colourful designs and collaborations with leading pop figures such as Madonna, Rihanna and Ariana Grande and mega brands such as Coca-Cola, Microsoft and MTV.
Eddie is a Greek-born designer; after designing for Alexander McQueen, Tom Ford and Lady Gaga, he established his London-based fashion development and manufacturing business.
After meeting in London the pair fell in love. Leading their life between Tel Aviv – Athens – London, they were inspired to create a collection addressing modern and genderless silhouettes and applying them to a travelling, resort-lived lifestyle. Drawing inspiration from Middle East queer culture as their exciting new environment in the old multi-cultural city of Jaffa.
Menswear silhouettes are softened by fluid fabrics and romantic prints and embroideries, creating a modern singular genderless item to challenge the social mindset and create a less gender-focused thinking, giving stage to queer culture and aesthetics.
Born between Jaffa and London, the brand encompasses the multi-cultural aesthetics of this unique ancient spot on the edge of Tel Aviv.
“The strong perfumes of the souk mixing with sweat and desire under the hot Mediterranean sun. House of Jaffa explores being Queer in the Middle East as celebration of the beauty of the outsider and aims to create an escapist and romantic mosaic of visuals and emotions. We constantly address our social conceptions of masculinity – both appealing and toxic – and challenge them into an unapologetic aesthetic.” “Our garments are born to connect people that know how to celebrate life and fulfil their own bohemian rhapsody, with at its core: Truth, Beauty, Freedom and Love.”
Julia Clancey presents ‘Martini Time 2022’
Channelling the vibrant interiors of Palm Springs and Miami homes in the 70s, British designer Julia Clancey brings her Los Angeles resortwear glamour back to London, debuting the launch of the ‘Athpleasure’ print collection.
Clancey collaborated with revolutionary printers Kornit Digital Los Angeles for the brand’s first ever sustainable print collection featuring Clancey’s now iconic signature kaftans, jumpsuits and turbans.
The Athpleasure collection is a lifestyle collection designed to be worn from dawn to dusk thanks to easy-to-wear essentials such as hoodies, t-shirts, joggers, leggings and leotards, perfect for the gym or dance floor. Candy-coloured Martini prints clash with abstract logo motifs inspired by 70s American decor to create a bold and playful aesthetic.
Julia Clancey is an all-encompassing joyful luxurious lifestyle brand specialising in day to night resort and loungewear.
Julia is a self-taught designer from the UK who currently lives between Los Angeles and London. Combining luxury with timeless glamour, Clancey is in the process of transitioning the brand into a fully vegan one, and operates a 100% zero waste policy by donating fabric to local schools and charities for art projects. A fully organic sustainable line is in development. Clancey offers a bespoke service for both private client and WH clients.
Please find the overall schedule of Kornit Fashion Week in London below: A Celebration of Fashion, Beauty, Diversity & Sustainability // Kornit Fashion Week comes to London May’22 – YouTube teaser
Should you wish to register for any other events please do so by accessing this registration link or responding directly to this email ASAP. Seating will be closed for each show by Thursday 12th May, although standing access will remain open for the bigger shows.
Kornit Fashion Week comes to London Sunday May 15th pm through to Tuesday May 17th pm by way of Covent Garden’s Freemasons’ Hall. Besides 12 fashion shows / presentations, further Kornit events showcasing how the intersection of design, digital transformation, and fashion are open for you to access – powering a shift towards nearshore production and virtually unlimited creativity.
Following successful runway events in Tel Aviv, New York, Milan and LA, Kornit Fashion Week on its London leg explores how the rules for fashion and textiles are being rewritten – transforming an industry typically plagued by pollution and overproduction to one that is sustainable, on-demand, and where the only limit is one’s imagination. Packed with immersive runway events produced by world-renowned fashion icon, producer and entrepreneur, Motty Reif, this three-day celebration will feature inspirational fashion from top designers – with collections created in weeks, not months, using digital production – and where beauty is celebrated in all its guises, with no boundaries in terms of age, colour, size, gender and sexuality.
You can register for and hear from real brands in panels and keynotes across a range of industry-critical topics – including the shift towards nearshore production, overcoming inventory and supply chain challenges, and powering unlimited creativity with a no-boundaries approach to production. Should you wish, a visit to Kornit’s Fashtech Innovation Center in East London is also open to you, which will additionally feature key demonstrations to highlight how on-demand, sustainable solutions are fueling nearshore models, creating significantly shorter production runs, and delivering leaner inventories – with designs going from ideation to production and shipping in just a few hours. We look forward to welcoming you May15-17th in London!