NEW ERA FOR SUN RESORTS AS IT REBRANDS AS SUNLIFE
A new era has begun for luxury Mauritian hotel brand Sun Resorts, which recently unveiled its exciting rebrand and rebirth as Sunlife. The group, which boasts four luxury resorts as well as the award-winning golf club, has undertaken a transformation across its entire portfolio.
The rebrand includes not only a new name, but also a reimagined philosophy, building on the brand’s more than 45 years of history and heritage. In particular, the rebrand recognises the importance of the company’s history and service culture, with the newly added ‘sun’ element representing the long-established, trusted brand’s new energy and focus.
Commenting on the rebrand, Francois Eynaud, Sunlife’s Chief Executive Officer, says: “I am extremely proud to introduce Sunlife, a brand looking to the future, celebrating a life in the sun, a life enjoyed with the inherent magic of our beautiful island. Through this rebrand our vision is to celebrate Mauritian culture alongside each of our hotels’ unique identities.”
Sunlife pioneered luxury tourism in Mauritius with the opening of its first hotel, La Pirogue, in 1976.
Since then, the renowned hotel group has carved out a reputation as one of the leading hospitality brands in Mauritius and the Indian Ocean. In line with this, the rebrand includes the launch of the Come Alive Collection, a range of unique in-resort experiences for guests to enjoy.
Additionally, besides a new logo, the group has harnessed the power of technology with a new-look website, as well as an in-resort app to offer guests a seamless encounter, from the booking stage through to the in-resort details and unique experiences.
“We have worked diligently with our partner agency, Luxury Branding, to mastermind a brand-led transformation of our company. This was always more than just a conventional rebranding exercise and more a process of change, injecting new life into a long-established brand,” says Joelle Edwards-Tonks, Sunlife’s Chief Sales and Marketing Officer. “We are delighted to share our transformation and to see the Sunlife brand rise glorious.”
The rebrand has also been focused on optimising each sub-brand with the Sunlife philosophy. The
five-star Sugar Beach, a fusion of the past and present, has undergone a complete renovation with all rooms and suites stylishly remodelled, and restaurants and public area redesigned and updated, adding a distinctive touch of west-coast glamour.
Similarly, the five-star Long Beach, which represents the modern Mauritius, has benefited from a soft revamp of the rooms and suites, keeping in theme with the general airy and fresh feel of the resort, along with a new-look Tides Restaurant.
The four-star superior La Pirogue, which encourages guests to dive deeper and experience a real and authentic Mauritius, boasts a village vibe that embrace the colours and vibrancy of the island, while the four-star Ambre, an adults-only haven, radiates Mauritian character and the bliss of escapism.
Then, just off the mainland lies Ile Aux Cerfs, which is reachable only by boat or helicopter. The island is home to one of the world’s most beautiful and unique golf courses and offers a holistic experience, where visitors can immerse themselves in the game of golf, surrounded by sparkling beaches, turquoise ocean waters, lush tropical greenery, and indigenous wildlife.
The rebrand is also a reinforcement and recommitment to sustainability. Sunlife is a signatory to the United Nations Global Compact and is committed to upholding the UN’s Sustainable Development Goals. Its sustainability programme is committed to leading the way in terms of sustainable and impact-driven travel experiences and ensuring its properties function sustainably and responsibly. The ethos behind the programme focuses on leading with kindness and showing that same kindness to the land, resources and people.
Concludes Eynaud: “Over the last 45 years we have been on a momentous journey carving out luxury tourism in Mauritius, building a much-loved brand, creating meaningful jobs and positively impacting our environment and communities. We have a storied heritage, shaped by the many amazing people who have worked across our hotels, the travellers who have laid their head on our pillows, and Mauritian culture, which is woven through everything we do. We are excited about entering a new era as Sunlife, looking to the future and the Mauritius of tomorrow.”
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