SA 1 OF 14 COUNTRIES CHOSEN FOR ITS ICONIC SUNSETS – TO LAUNCH GLOBAL MUSIC, LIFESTYLE TOUR
Corona brings first-of-its-kind Corona Sunsets Festival World Tour to iconic global destinations – to start in Cape Town on April 1
Cape Town, February 2nd, 2023 – South Africa has been acknowledged as having one of the world’s most iconic sunset destinations, following the announcement that Cape Town will be the launch city for the first of 14 stops on the Corona Sunsets Festival World Tour.
A first-of-its-kind global touring festival, the Corona Sunsets Festival World Tour follows the sunset worldwide and features a full year of festivals with international musicians and DJs, including SA’s top artists, performing as the sunset takes center stage at 14 iconic beach destinations across the globe. These include South Africa, Chile, Peru, Colombia, Italy, Japan, Canada, UK, China, Greece, Brazil, Dominican Republic, India, and Uruguay.
The Corona Sunsets Festival World Tour event will take place at The Glen Country Club on Cape Town’s famed Clifton coastline on 1 April.
In addition to music performances, each festival will immerse attendees in creativity along with interactive elements, eco-friendly culinary experiences with locally sourced ingredients, installations from local artists and a nightly sunset ritual as the colours in the sky start to change, aimed at encouraging festival goers to unplug and enjoy nature.
“We believe in the restorative power of taking a few moments from your busy life to enjoy the sunset,” said Felipe Ambra, Global Corona Vice President. “With these festivals, we hope to share our love of nature by making guests more aware of their environment and hopefully inspire them to become agents of positive change in their communities. This is a new experiential festival done the Corona way. With this tour, we hope to amplify the feeling of relaxation and rejuvenation that nature provides us while working to leave the world a better place than we found it.”
Born at the beach, Corona is committed to preserving and celebrating the natural world and the World Tour is the brand’s latest initiative aimed at bringing people together through one-of-a-kind events focused on relaxation and connection with nature.
“We are thrilled to host the first festival in the Sunsets World Tour and welcome the world in a truly Corona way. The festival will be an unforgettable experience that taps into the beauty of the South African sunset, allowing us all to slow down, disconnect and unwind,” said Marsha Kumire, Marketing Director, Corona South Africa.
True to the brand’s broader ambition to protect paradise, Corona is working with non-profit partner Oceanic Global to implement a comprehensive sustainability criterion throughout the festival design as well as to assess the sustainability efforts of each festival against the NGO’s award-winning Blue Standard.
As the first global beverage brand with a net zero plastic footprint, the Corona Sunsets Festival World Tour is the latest example of how Corona connects consumers to nature. Following the launch of Corona Island in 2022, the World Tour continues the commitment to celebrate the beauty of nature while preserving the environment.
As a result, each festival on the Corona Sunsets World Tour will respect the natural beauty and ecosystems of each location, be free of single-use plastic, and leave a minimal trace behind.
To bring the 2023 Corona Sunsets Festival World Tour to life, the brand partnered with local partner, Anything Goes to build robust lineups with international musicians and DJs who will perform as the sunset takes center stage.
ONE SUNSET, COUNTLESS VIEWS. Ahead of the Corona Sunsets Festival World Tour, South Africans can participate by attending local events such as Corona Sunset Sessions in their area as well as the opportunity to snap and share the most breathtaking sunset views from wherever they are in the country and stand a chance of winning Festival tickets and prizes.
For more information and ticketing visit: www.Corona.Howler.co.za