Part of the fun of the cosier months is dressing little people in snuggly winter outfits that are equal parts adorable and kind to the planet. Around the world, consumers are calling for the fashion industry to prioritise mindful sustainability and an ethical agenda. Heeding the call, South African value retailer Ackermans has officially launched two international brands to select Ackermans stores – Lilly + Sid and Turtledove London.
South African parents can look forward to an affordable premium organic cotton range that puts people and planet first. Merlin Norman, Marketing Chief Executive at Ackermans, says, “As the largest value retailer in South Africa, we have a responsibility to offer our consumers a more sustainable option.
Lilly + Sid is an LBP (Loved By Parents, one of the world’s largest, most trusted parenting award programmes) award-winning brand, that offers timeless, colourful designs that are made from premium, 100% organic cotton fabrics designed to be re-loved for many years. Norman adds, “We want people to be able to purchase these clothes with the idea of contributing to the circular economy, by passing them on to friends and family once their little ones outgrow them.”
Lilly + Sid is also dedicated to taking little ones on magical learning journeys via its site, which offers educational TV shows, free colouring-in downloads, spot the difference and other highlights for parents seeking activities for their small people. This dedication to families and to fostering fun is additionally what attracted Ackermans to the brand.
Turtledove London celebrates gender neutral clothes made from 100% premium organic cotton with Azo-free dyestuffs. Norman says, “We love Turtledove for its gorgeous unisex clothes that are classic / timeless and designed as antidotes to fast fashion and fast living. Similar to Lilly + Sid, these items are made to last and be re-loved.”
The brands will be exclusively available in selected stores and online via Ackermans Click&Collect, under the ‘Baby’ and ‘Kids’ tab on the Ackermans website. Norman says, “We know that baby and kids’ clothes especially, are often passed down, contributing to a circular economy we are proud to be part of. By bringing Lilly + Sid and Turtledove London to South Africa, we are investing in two beautiful, premium organic cotton brands who offer clothes that is softer and kinder to the skin and the environment too. We hope to see these clothes enjoyed by generations of South African children for many years to come.”
The brands are now exclusively available in select Ackermans stores and online.