Breaking Barriers and Inspiring Dreams: Telkom’s Spectacular Involvement in the Netball World Cup 2023
Telkom has displayed its unwavering commitment to women’s sports and youth development through its involvement in the Netball World Cup (NWC) 2023. The company’s remarkable role as a pioneering sponsor of the NWC has not only elevated netball but also propelled the spirit of empowerment and unity in women’s sports and youth development.
In a landmark year for women’s sports in South Africa, Telkom Standtall as a beacon of commitment and support. From the triumphant ICC Women’s T20 World Cup to the electrifying Netball World Cup, Telkom’s association with the netball has fuelled inspiration around women’s sports across the nation.
Telkom’s partnership with the Netball World Cup echoes its dedication to women’s growth, empowerment and reinforces its brand purpose of leaving no man behind. Going beyond
the logo to tangible actions makes apparent Telkom’s commitment to shifting the dial and narrative around women’s sports. Through a collaboration with the JAG Foundation, Reach for a Dream, Phumza Maweni Foundation, and the Telkom Foundation, Telkom granted more than 60 young girls an unforgettable opportunity to witness world-class netball, fostering dreams and igniting passion.
As a premium partner of the Netball World Cup, Telkom, in collaboration with SPAR, proudly presented the coveted “Player of the Match” awards. This endorsement underlines Telkom’s dedication to recognizing excellence and motivating athletes to excel.
Telkom’s innovative approach resonates through unique initiatives, such as appointing ball deliverers, who symbolize the journey from grassroots to global prominence. These chosen enthusiasts, entrusted with delivering the official ball at the start of each match, create excitement while empowering aspiring players.
The long-term partnership with Netball South Africa (NSA) through the Telkom Netball League (TNL) and Telkom Netball Championships (TNC) exemplifies Telkom’s commitment to netball’s growth. Both tournaments this year provided platforms for teams and youth to excel, nurturing talent and amplifying the sport’s influence. The pinnacle thereof being the 2023 Netball World Cup hosted in Cape Town, uniting 16 elite nations, marking a historic African milestone. Telkom’s prominence as a premier sponsor further solidified its dedication.
The #StandTall campaign, led by Telkom, extends beyond the court to empowering the youth to embrace individuality and dreams. The campaign utilizes SPAR Protea players as role models, where they hosted inspiring clinics in communities across the South African landscape and shared their stories of trials and tribulations. This outreach enhanced Telkom’s role in propelling female-led sports in South Africa, advocating “Standing Tall” as a symbol of personal growth and empowerment.
Telkom’s pivotal role in the Netball World Cup Trophy Tour fostered community unity and passion. The nationwide tour sparked excitement through Telkom’s engagement, leveraging interactive sessions, coaching clinics, and community events and nurturing the next generation of netball stars.
Gugu Mthembu, Telkom’s Chief Marketing Officer, encapsulates the spirit: “The power of sport serves to break barriers and inspire dreams. Our dedication to recognizing excellence is showcased in our commitment to uplifting the netball community.”
Telkom’s engagement transcends telecommunications, ensuring a lasting impact. As part of the Telkom family, your support nurtures an inclusive future for netball and plays an active role for sports representation. In conclusion, Telkom’s journey through the Netball World Cup 2023 reverberates with empowerment, dreams, and transformation in netball and aspiring athletes.
Watch the Youth Exhibition Match brought to you by Telkom in partnership with SuperSport. This event captures a heart-warming and inspiring journey for young athletes.
About Telkom:
Telkom is a leading telecommunications provider in South Africa. Committed to empowering communities and uplifting society, Telkom is dedicated to promoting sports, education, and social development initiatives. Through strategic partnerships and innovative solutions, Telkom continues to make a positive impact in the lives of people across the country.
Regards,
Marcella
Marcella Amatucci
PR INTERN
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