STROLL INTO SUMMER IN STYLE: HEYDUDE OPENS ITS FIRST STAND-ALONE STORE IN BALLITO JUNCTION
[DURBAN, 15 DECEMBER 2023]. Hestia Brands (Pty) Ltd, the official distributors of HEYDUDE in South Africa, welcome their first HEYDUDE store to Ballito Junction Mall in KZN this festive season.
Born of Italian heritage in the summer of 2008 HEYDUDE is a footwear brand that was established to provide consumers with a lightweight, comfortable, and stylish shoe alternative, which, when paired with their signature Flex & Fold Technology, a lightweight sole, and soft fabric, mimics the illustrious feeling of walking barefoot and in comfort. Ready for any adventure, go-to moment or riveting exploration.
In 2010, shortly after their initial launch, HEYDUDE experienced considerable success in the U.S Market being catapulted to fame and being labelled as the ‘fastest growing shoe brand’ in America. With their roots firmly planted in versatility and echoing a comfort-centric approach throughout all products, HEYDUDE shortly turned its eyes to global expansion.
“South Africa is a market with a rich tapestry of cultures and an adventurous spirit, making it an ideal fit for the HEYDUDE brand. We are thrilled to open the first HEYDUDE store in Ballito Junction Mall and commit to bringing not only comfort but style and innovation to this vibrant community,” says Mark Copson, Project Manager at Hestia Brands (Pty) Ltd. Mark continues, “HEYDUDES lightweight, versatile shoes and relaxed apparel aim to elevate your everyday experiences, ready for any adventure this season. We’re excited to connect with the community and share this journey with the shoppers of Ballito, KZN, and the venturesome and wayfaring souls.”
The Ballito based store will feature a selection of hero products most notably from the popular Wendy and Wally collection. These are the styles that made HEYDUDE famous and exemplify the brands’ drive to create footwear that seamlessly blends fashion and functionality. The Wendy & Wally cater to a wide range of activities, from casual strolls to more active pursuits, providing an ideal choice for South Africans seeking versatile and comfortable footwear.
Versatile Vibes: HEYDUDE’s Wally Range
Wally Funk: Where Style Meets Ultimate Comfort – Step into summer with the iconic Wally Funk, a shoe designed to effortlessly combine style and comfort. With HEYDUDE’s signature Flex and Fold Technology, the Wally Funk ensures you stay comfortable during all your summer adventures. From beach outings to outdoor barbecues, the Wally Funk is the ideal go-to choice for every occasion. Price: R999,00
Wally Knit: Embrace Cozy Elegance – Bring cozy elegance to your summer wardrobe with the Wally Knit. This unique knit design adds sophistication to your ensemble, making it the must-have shoe for warm-weather gatherings. Whether you’re enjoying a picnic or attending a poolside party, the Wally Knit keeps you stylish and comfortable. Price: R1 099,00
Walk, Wink, Win: HEYDUDE’s Wendy Range
Wendy Boho: Bohemian Flair for Summer Celebrations – Elevate your summer style with the Wendy Boho, a perfect choice for those who appreciate a touch of bohemian flair. The Wendy Boho combines unique patterns with HEYDUDE’s signature comfort, making it a standout option for summer. Price: R1 099,00
Wendy Rise: Elevate Your Summer Look – Make a statement with the Wendy Rise, a shoe that adds a touch of glamour to your summer wardrobe. With a subtle lift and HEYDUDE’s renowned comfort technology, the Wendy Rise is perfect for those who want both style and comfort. Price: R1 199,00
Wendy Sock: Summer Comfort for Your Feet: – Keep your feet cool and comfortable with the Wendy Sock – an essential accessory for summer adventures. Designed with HEYDUDE’s commitment to comfort, the Wendy Sock effortlessly combines warmth and style. Whether you’re exploring the city or relaxing at a summer picnic, these socks are the perfect companion for the season. Price: R999,00
Adventure Awaits: Join #TheHeyDudeMovement
In an ode to celebrate greater adventure, HEYDUDE invites South Africans to join #TheHeyDudeMovement – a call to embrace life’s adventures and share those #GoodToGoTo moments this December. Participants have a chance to be one of 50 customers to receive their first pair of 2024 HEYDUDEs for FREE!
“We want our South African community to experience the comfort, style, and global appeal that HEYDUDE represents. #TheHeyDudeMovement is an opportunity to share your adventures, celebrate your passion, and stand a chance to win free HEYDUDEs for the upcoming year,” remarked Copson.
To join the movement, simply share your adventure wearing your HEYDUDEs, tag @HEYDUDEZA, and use #GoodToGoTo. If HEYDUDE reposts your adventures three times, you’ll be a WINNER this season. HEYDUDE invites all South Africans to go exploring, get vibing, and share their passion by becoming a part of #TheHeyDudeMovement.
The HEYDUDE Ballito Junction concept store will be open for business on Friday, 15 December at 09:00 and will be located at Shop 664, Entrance 1, Ballito Junction Mall.
To explore HEYDUDE further or make a purchase, please visit the website at www.HeyDudeShoes.co.za
About HEYDUDE:
HEYDUDE, operating under official distributor Hestia Brands (PTY) Ltd, is a globally recognised footwear brand known for its innovative design and comfort without compromising on style. With a focus on innovation and a commitment to delivering footwear that embraces adventure, HEYDUDE has garnered a dedicated following worldwide. The brand’s unique combination of comfort, functionality, and trend-setting designs has made it a go-to choice for individuals seeking both fashion-forward footwear and unparalleled comfort.
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Amy Wentzel
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