ADIDAS RELEASES GENERATION PRED, BUILT FOR THE NEXT GENERATION OF PREDATOR ICONS
South Africa, 6 March 2024 – Today adidas launches Generation Pred, a limited edition drop celebrating the next generation of Predator icons, with a bold new colourway designed to make these future legends stand out on the pitch.
Standing proud with vibrant solar green hues accented with shock pink, the boots boast a leopard-inspired graphic in keeping with the animalistic nature of the Predator franchise and the players’ relentless hunt for goals.
Generation Pred is available in laced and laceless variations and has been designed to provide dynamic performance for a new generation of ballers. The boots feature the hallmark design features of this season’s Predators – grippy Strikeskin fins on its medial side, a Hybridtouch upper optimised for accurate shooting, and a full-length Controlframe 2.0 outsole for added stability.
Generation Pred will be worn by future Predator icons including Alessia Russo, Evan Ferguson, Khvicha Kvaratskhelia and Lena Oberdorf, and was seen on pitch for the first time on the weekend of 2nd and 3rd March.
The boots go on sale from today, available at adidas.co.za, while stocks last.
Notes to editors
Full list of players who will wear Generation Pred on pitch: Even Ferguson, Mikel Mireno, Lois Openda, Max Beier, Paulo Dybala, Kvicha Kvaratskhelia, Randal Kolo Muani, Kang-In Lee, Diogo Costa, Alessia Russo, Kadi Diani, Lena Oberdorf
About Adidas in Football
Adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World CupTM, the UEFA European Football ChampionshipTM, the UEFA Champions LeagueTM & the UEFA Women’s Champions LeagueTM. Adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. Adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Manuel Neuer Karim Benzema, Vivianne Miedema, Mary Fowler, and Wendie Renard.