South Africa, March, 2024 – Ahead of the largest international football tournament in the Americas, adidas unveils the latest series of technical performance kit for five of the most successful football teams in the world.
Today, fans and players of Argentina, Chile, Colombia, Mexico, and Peru, get their first view of the home and away jerseys to be worn this summer, whether on the pitch, in the stands or as part of a modern wardrobe. This latest launch adds to the already released Venezuela kits and will be complemented later in the year, with further releases to follow for the Jamaican and Costa Rican Federations.
Each of the home and away jerseys are built to inspire a sense of pride and belonging, blending traditional elements, with modern style to create something truly new for this next generation of players. Building on the canvas of the jersey – a symbol of hope and unity – the adidas design team focused on delivering something that gives an unexpected, and fresh perspective from what has come before, while remaining respectful and true to their football heritage.
These concepts are explored in different ways throughout the collection, including:
Fresh application of national colours, and exploration into new bolder hues – as seen in the Chile away shirt which evokes tradition via a noble, white base colour – mirroring the snow found atop the Andres Mountains – which is ignited by a vibrant blue and red highlight to ignite La Roja’s passion ahead of the summer.
Recoding traditional patterns and applying them in a fresh way, as with Mexico’s home and away kits, which are emblazoned with eye-catching folk-art patterns, representing the colourful and playful way those from Mexico see life.
Introducing fresh symbols to traditional federation wear, as with the selection of a phoenix to proudly form part of Colombia’s home kit; a motif famously synonymous with fresh energy and transformation. The wings of the phoenix applied along the side panel of the jersey, hug the body to form a protective layer as players take on a fresh challenge at this summer’s tournament.
Across the collection, a blend of dynamic shapes and colours express the jubilation and hope that fans and players share ahead of, and during, a major tournament.