ODUMODUBLVCK TAPS TIWA SAVAGE FOR SCORCHING NEW SINGLE & MUSIC VIDEO “100 MILLION”
NAMED 2024 ‘ARTIST TO WATCH’ BY SPOTIFY AND BILLBOARD
“One of the pioneers who first showed the true potential of this alternative rap movement on a large scale” – Dazed
“A diamond from the rough presenting polished music, dropping banger after banger” – Complex UK
“One-of-a-kind voice” – Wonderland
Turning up with a powerhouse anthem, rising Nigerian artist and rapper ODUMODUBLVCK (pronounced “O-doo-moh-doo-black”) joins forces with global phenomenon and the “Queen of Afrobeats” Tiwa Savage on a brand new single and music video entitled “100 Million” via NATIVE Records/Def Jam Recordings. It notably marks their very first collaboration together.
ODUMODUBLVCK and Tiwa Savage debuted the song by sharing it at DJ Obi’s house in Lagos, Nigeria and setting social media on fire. The track hinges on stirring strings and punchy 808s, lacing an upbeat bounce with drill grit. Meanwhile, these two stars lock into a stunning back-and-forth. It culminates on an incendiary and infectious hook from ODUMODUBLVCK.
Simultaneously, the song’s cinematic visual projects the same energy. Together, they take over Los Angeles. With palm trees, a retro ride, and performance vignettes, “100 Million” pops off on-screen with no shortage of energy.
ODUMODUBLVCK has already made waves worldwide. His ode to Arsenal midfielder Declan Rice went viral last year, while he notched ‘Best Rap Single’ honors at The 2023 Headies. Recently, Spotify and Billboard christened him an “Artist to Watch” for 2024.
He capped off 2023 with EZIOKWU (UNCUT), which served as the Deluxe Version of his opus EZIOKWU. The latter has tallied hundreds of millions of streams globally. GUAP Magazine professed, “Overall, ‘EZIOKWU (Uncut)’ is a solid project serving the ecstatic energy of Grime, the twisty grooves of Afrobeats along with the hard-hitting elements of Drill. ODUMODUBLVCK pierces through with pummeling charisma, Highlife-inspired melodies and versatility.” In a deep dive interview Wonderland raved, “The finest sonic experience in Afrobeats grounds, his spine-tingling, spasm-inducing tunes will make you start dancing without even trying to do so.”
Next up, he teams up with Shallipopi to co-headline the ‘Nigeria’s Most Wanted Tour 2024’—the first-ever joint tour in Afrobeats history. Produced by Live Nation, the 9-city tour kicks off on April 27 at Uptown Theater in Minneapolis, making stops across the U.S. in New York, Atlanta, Los Angeles and more before wrapping up in Dallas at House of Blues on May 27. Get tickets HERE. Check out the full confirmed itinerary below.
NIGERIA’S MOST WANTED TOUR DATES:
Sat Apr 27 – Minneapolis, MN – Uptown Theater
Sun Apr 28 – Boston, MA – Big Night Live
Thu May 02 – New York, NY – Irving Plaza
Wed May 08 – Silver Spring, MD – The Fillmore Silver Spring
Sun May 12 – Atlanta, GA – Tabernacle
Sat May 18 – Los Angeles, CA – The Wiltern
Wed May 22 – San Francisco, CA – The Fillmore
Fri May 24 – Houston, TX – House of Blues Houston
Mon May 27 – Dallas, TX – House of Blues Dallas
ABOUT ODUMODUBLVCK
ODUMODUBLVCK, born Tochukwu Gbubemi Ojogwu, has emerged as a prominent voice of Nigerian Hip-Hop, seamlessly blending drill, grime and Afrobeat influences. His viral 2023 single, “Declan Rice,” showcased his shapeshifting flows, paving the way for his critically acclaimed mixtape “EZIOKWU” on NATIVE Records/Def Jam. Despite his diverse musical aesthetics, ODUMODUBLVCK emphasises the universality of his songs, aiming to connect with a broad audience.
Originally a soccer enthusiast from Abuja, ODUMODUBLVCK absorbed Ghanaian music from his father’s collection and later drew inspiration from artists such as Sisqó, Sean Paul, DMX and 2Face Idibia, and is stylistically influenced by 50 Cent and Burna boy’s journey to superstardom. ODUMODUBLVCK continues to navigate the music scene with determination.
“EZIOKWU” made history as the first Hip-Hop/Rap album to yield a No. 1 song in Nigeria, according to Turntable Charts. The mixtape propelled ODUMODUBLVCK to become the most streamed artist in Nigeria at a time on Spotify and set a record for the longest-charting #1 Album by a rapper on Spotify NG, spending 15 weeks at the top. ODUMODU’s energy on stage makes him an audacious performer, he has graced stages in Lagos, Abuja, South Africa and headlined shows in London. Additionally, he achieved the milestone of being the fastest Nigerian rapper to surpass 100 million streams across all credits on Spotify.
With this feat achieved, ODUMODU is ready to take his infectious energy across the globe.
photo credit @brandonarchives
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