ADIDAS UNVEILS THE SUPERNOVA PRIMA – ITS MOST COMFORTABLE RUNNING SHOE YET WITH 13% MORE DREAMSTRIKE+ SUPER-FOAM*
Built for maximum comfort, the Supernova Prima boasts the most DREAMSTRIKE+ super-foam out of all adidas running shoe models yet
Totally new, embedded Support Rods combine with the DREAMSTRIKE+ to provide unique comfort and stability
Available to buy from https://www.adidas.co.za/men-shoes-running, instore and key retailers from June 2024
South Africa, June 26, 2024 – In 2023, adidas Running reimagined the Supernova family with a precise focus on comfort and fit. In 2024, the portfolio is expanding with the introduction of Supernova Prima – a brand-new model, launching in a Preloved Scarlett/Solar Red colorway, marking the first of five Supernova colorways launching this summer. The Supernova Prima is packed with more DREAMSTRIKE+ super-foam than any other adidas running shoe yet, inspired by – and built for – the most driven everyday runners.
JT Newcomb, Category Director, adidas Running Footwear, said: “Comfort has always been a key focus of the Supernova family. Through the testing process, we found that as runners develop, and as many start to think about taking their performances to the next level, they often seek out both extra cushioning and reliable stability. With Supernova Prima, we want to elevate everyday runs by providing more comfort than ever, as well as just the right level of support. Our team is ever inspired by runners’ progressing ambitions, and here we are striving for an experience that rewards those goals.”
Packed with comfort-driven adidas technology and design details, the Supernova Prima contains 13% more DREAMSTRIKE+ super-foam than the Supernova Rise. Debuting in the award-winning Supernova Rise last year, and inspired by the LIGHTSTRIKE PRO foam used in the record-breaking Adizero family, this additional DREAMSTRIKE+ foam provides runners with unparalleled comfort as they venture out on their everyday runs. The extra 4mm of foam content is especially targeted under the ball of the foot, amplifying the cushioning of Prima from heel to toe.
The more cushioned midsole also works in tandem with the innovative new LIGHTTRAXION outsole – ergonomically designed to complement the mid and forefoot – keeping the shoe light and grip strong. The outsole is complemented by the wider Support Rods, which are slightly firmer than in the Rise, meaning the forefoot lands more supported.
The shoe’s multi-layered comfort heel fit pillow combines cushy foam and gentle textile, working in tandem to lock in and secure the heel in soft support. The heel construction works together with the open-patterned engineered mesh upper and soft eyestay design to deliver a plush, confident fit, all run long.
The new Supernova Prima comes in a Preloved Scarlett colorway for women with Purple Burst details and a Solar Red colorway for men with Pulse Lime accents. Priced at R3 799, the shoe will be able to purchase globally from June 2024.
This drop anticipates not only a launch of colorway updates across all Supernova footwear models this summer, but also a range of apparel for men and women in corresponding colorways.
For further information, please visit adidas.co.za or follow the conversation on Instagram and Twitter using #adidassupernova Prima and @adidasrunning.