A new addition to the ASP market, ReveNet introduced their innovative new solution designed to safeguard and potentially boost revenue streams in an increasingly challenging landscape to MNOS during an exclusive event held in Cape Town, featuring an expert panel and thought-provoking industry discussion.
This new, cutting-edge platform combines advanced analytics, unparalleled industry expertise and an operating model with its very foundation built on the principals of trust, transparency and sustainability and was warmly received by attendees.
Application to Person (“A2P”) SMS messaging continues to present significant revenue opportunities for MNOs. However, the value of mission critical, high deliverability and ubiquity that A2P SMS represents is being undermined by those within the communications ecosystem seeking to avoid paying MNO’s for accessing their Networks, instead seeking alternative ‘grey’ routes. This is not just an increasing threat to MNO’s revenues but is the thin end of the wedge of the challenge to MNOs from global technology platforms as they look to exert increasing control on global communications.
Moreover, the issues are compounded by those offering services in firewall monetisation, operating a ‘black box’ model with limited data shared – and even less verified – instead opting to offer financial incentives to MNO’s or volume inflation promises that threaten the very sustainability of the ecosystem, so that the MNO finds itself in a cycle of contractual breakage and re-negotiation.
During ReveNet’s market research there was a consistency of message coming from MNO’s, one commenting “Few if any would declare all the traffic they bring into my network. At best I can tell you that I’m getting maybe 70% of traffic declared based on the SMS rate that I’m given.”
It’s time for something different – it’s time for ReveNet.
With a focus on Revenue Assurance and on building partnerships with unrivalled transparency, ReveNet offer MNO’s a new way of working, supported by their unique technology platform capability and highly evolved expertise in the A2P SMS market. All of this comes with no Capex or Opex on behalf of the MNO, affording seamless integration with a consistent focus on enabling and assuring key MNO revenues.
In addition to providing an airtight service that places security at the forefront of the proposition, ReveNet’s services also offer the peace of mind that comes from transparent, real-time analytics offered via a state-of-the-art client portal. This new product allows MNOs to see and control billing, pricing, and other critical elements of their value-added services through multiple channels for maximum benefits in revenues and security.
Additionally, ReveNet has been built on the feedback from extensive research and real-world experience with MNOs and extends a smooth onboarding process with no capital expenditure. Perry Offer, ReveNet C.F.O. commented: “We are delighted to bring ReveNet to the market and welcome new clients who are keen to take control of the traffic on their networks without the hassle of integrating their workflow.
“Whether you’re facing challenges with billing, pricing, or suspicious traffic, we tailor our solutions to meet your unique needs and offer a reactive service. There is no grey routing, no hidden costs – just auditable transparency.”
ReveNet has been designed by industry veterans to proactively tackle the loss of revenue through grey routing by offering complete transparency.
ReveNet is a pioneering leader in network revenue assurance solutions for Mobile Network Operators (MNOs), dedicated to unlocking the full potential of Application-to-Person (A2P) communications. With a strong foundation in trust, transparency, and innovation, ReveNet empowers MNOs to optimise revenue streams, combat fraud, and enhance network efficiency. ReveNet drives innovation in SMS services, tackling ecosystem challenges and promoting integrity in the mobile messaging industry.
As a trusted partner, ReveNet combines decades of industry expertise with a commitment to transformative growth, helping MNOs secure reliable revenue while navigating a rapidly evolving telecommunications landscape. ReveNet is poised to lead positive change and uphold premium standards for A2P messaging services worldwide.