LADY GAGA
“Abracadabra”
OUT NOW
LISTEN HERE
WATCH HERE
THE SONG & VIDEO PREMIERED DURING A MASTERCARD SPONSORED BROADCAST DURING THE GRAMMY’S AND THEN RELEASED WORLDWIDE
13-time Grammy Award-winner Lady Gaga debuted her new single and video “Abracadabra,” from her seventh studio album, MAYHEM, due March 7 via Interscope Records. Airing during a commercial break for Mastercard® at the 2025 GRAMMY Awards®, the video serves as a striking backdrop for the song, which paints a spellbinding picture of life’s trials as a metaphorical party. Marked by trance and dance elements, “Abracadabra,” is available to stream HERE. Watch the video HERE. MAYHEM is available to pre-order HERE.
The video—directed by Lady Gaga, Parris Goebel, and Bethany Vargas—and featuring choreography by Parris Goebel, showcases a dance battle between the light and dark sides of Gaga. Gaga collaborated with Goebel to create the epic dance sequences, which were brought to life by a community of 40 dancers. Styled by Peri Rosenzweig and Nick Royal, the creatives behind HARDSTYLE, Gaga’s costumes include standout pieces like an upcycled white cape crafted from vintage wedding dresses, adding a layer of thoughtful design to the production.
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