JOHANNESBURG, South Africa – April 2025 – A significant leap forward – Samsung pioneered QLED technology, an innovative use of Quantum Dot displays, and has continually refined it to perfection. As a result, Samsung TVs have become the standard for picture quality in the world of home entertainment. Additionally, Samsung’s commitment to innovation doesn’t stop with the picture – from sleek, minimalist designs to user-friendly interfaces, every Samsung TV is crafted with the modern consumer in mind.
When it comes to visual brilliance, Samsung’s Quantum Dot technology is leading the charge in delivering a picture-perfect viewing experience. Watching TV has evolved from just a pastime into an immersive experience that redefines how we connect with stories, sports, games, and even daily streaming. Gone are the days of settling for dull, washed-out images on your screen. Today, technology is designed for function and lifestyle, creating visual experiences that transform how we enjoy media.
Samsung began researching and developing quantum dot technology in 2001 — they succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise, registering more than 150 patents, and has continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.
A Leap Forward in Picture Quality
At its core, Quantum Dot technology enhances your TV’s picture quality by harnessing the power of tiny particles known as quantum dots. These microscopic dots emit pure, true colours when light hits them. It’s not just about sharper images, though — it’s about creating an experience that pulls you right into the action. Whether you’re watching the latest blockbuster, cheering on your favourite sports team, or diving into a video game, Samsung’s Quantum Dot technology ensures every scene is rich with vibrant, life-like colours, crisp contrasts, and unmatched clarity.
How Samsung’s Quantum Dots Elevate Your Viewing Experience
Picture-Perfect Colour: Samsung’s quantum dots allow your TV to produce an exceptional range of colours, even in the brightest of scenes. Imagine watching an action-packed movie where explosions are vivid, or a nature documentary where every leaf, every petal seems so detailed you can almost reach out and touch them. With Quantum Dots, colour accuracy comes standard.
Unmatched Brightness and Contrast: Whether you’re binge-watching your favourite show in a bright living room or enjoying a dark, moody film in the evening, Quantum Dot technology ensures that every scene looks incredible. With higher brightness levels and a superior contrast ratio, Samsung Quantum Dot TVs provide incredible depth, making both bright scenes pop and dark scenes more defined.
Longevity: Quantum dots are built to last, meaning that over time, your Samsung QLED TV will continue to deliver stunning, vivid colours without fading. Only Samsung quantum dots are metal-coated, which adds to your QLED TV’s longevity, and its picture quality will not degrade over time. So, you can rest easy knowing that your TV will keep delivering the same top-tier viewing experience for years to come — no need for constant upgrades.
A Lifestyle Experience That Goes Beyond the Screen
Samsung’s Quantum Dot TVs aren’t just about great picture quality — they seamlessly integrate into your lifestyle. Whether you’re a movie lover, a gaming enthusiast, or a sports fan, the benefits are clear. Movie buffs get the picture accuracy and superior contrast of Samsung’s Quantum Dot TVs that make every film feel cinematic, be it the latest blockbuster or an old classic. If you’re a gamer, imagine playing your favourite game and having the colours and contrasts pop with greater depth. Quantum Dot technology elevates your gaming experience with richer colours, smoother transitions, and a heightened sense of realism. For sports fans, this technology brings the action to life with the vivid colours, better contrast and sharper clarity – it’s more immersive, like being right there in the stadium.
A Perfect Fit for Your Home
Samsung’s Quantum Dot TVs are not only technologically advanced, but they’re also designed to seamlessly blend into your home’s decor. With sleek, modern designs, they enhance any living room, bedroom, or home theatre, becoming the centrepiece of your entertainment space. Whether you’re watching, playing, or simply admiring its aesthetic, Samsung’s TVs are a statement of innovation, beauty, and functionality.
