ADIDAS AND THEBE MAGUGU UNVEIL SECOND DROP OF THEIR FW22 COLLECTION INSPIRED BY AFRICAN HERITAGE, WITH BIRD OF PARADISE PRINT
South Africa, 05 October 2022 – adidas and South African luxury designer Thebe Magugu unite for the second launch of their FW22 collection. Influenced by the idea of unbridled joy and freedom, this drop sees the iconic Bird of Paradise Plant print, brought to life in a vivid palette of graphic accents that celebrate his culture, upbringing, and identity. The collection spans across training, yoga, and a set of lifestyle garments including remixes of iconic adidas footwear silhouettes, such as the NMD R1, Nizza Platform, and Forum footwear. The pieces feature design accents from Thebe Magugu’s Bird of Paradise print, united with adidas performance technology. Continuing to reflect adidas’s commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, just one of the innovations that represent our commitment to help end plastic waste.
“For the second drop of my collection with adidas, I focused on finding beauty in the everyday. Inspired by the heritage of my native land, this drop unveils the Bird of Paradise print, enthused by unbridled joy and freedom. I am thrilled to be able to bring this to life with adidas’ iconic performance and lifestyle pieces. We’ve turned up the style in the second drop, riffing on interesting streetwear motifs and refashioned them into stealthy pieces for both performance and Originals. The prints are bold, the colours are striking and the silhouettes modern to create a collection that people will feel confident and secure in morning, day, and night. One of my favorite pieces is the adidas x Thebe Magugu Poncho Hoodie, which references a key silhouette in my universe and moves it into sports.”
The Mainline Drop 2 collection will be available from 5th October 2022 for adiClub members early access, and to all on 18th October 2022 at adidas.co.za and select adidas stores with prices starting from R399 – R2799.