adidas Originals and Sporty & Rich Channel Collegiate Americana with their Latest Collection
South Africa, 28th February 2025: adidas Originals and Sporty & Rich reignite their collaborative partnership through a footwear collection inspired by the timeless spirit of America’s iconic colleges.
Celebrating an enduring varsity aesthetic, the Emily Oberg led brand brings its distinct sensibility to the adidas Originals Handball Spezial sneaker. Crafted with a nubuck upper, suede overlays, satin lining, and debossed gold foil print branding, the classic silhouette is reborn in navy, green and maroon colorways.
The latest adidas Originals and Sporty & Rich collection launches on 28th February at adidas.co.za and at Sandton, V&A Waterfront and Gateway stores at a retail price of R2699.
About Sporty and Rich:
Founded by Emily Oberg in 2014, Sporty and Rich began as a mood board for life; a collection of images from past and present that represent a life surrounded by beauty. It soon expanded into a print magazine, covering design, iconic figures, creativity, and forgotten moments and places. Now, the brand offers a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance.
About adidas Originals:
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.