CLOT GAZELLE
South Africa, June 14, 2024 – adidas Originals and Edison Chen elevate their partnership with the unveiling of the latest CLOT Gazelle by Edison Chen.
Beckoning the wearer to uncover their inner selves, the latest drop is a silhouette designed for exploring the places we escape to when we need a break and find the space where we connect with our feelings: with the essence of who we are. The campaign sees global superstar JENNIE opening the doors of her imagination and desires, inviting us to journey through her personal emotions. Set against a crisp backdrop with a muted effect, JENNIE crafts her own reality with unfiltered confidence, allowing self-escapism to shine through with her unique take on the brand new sneaker silhouette.
The reinterpreted Gazelle comes with a molded outsole, stitched to the suede and textile upper using traditional espadrille stitching machines, a custom molded sock liner for added comfort and hand embroidered glass beaded stripes, which makes it unique and invites us to swing between our various moods with the perfect touch of elegance and ease.
Continue embarking on the cultural journey with adidas Originals and Edison Chen’s CLOT Gazelle.
The CLOT Gazelle by Edison Chen is priced at R3299 and is available from adidas Sandton, V&A and Gateway and online at adidas.co.za from 14 June at 10am.
@adidasOriginals
About adidas Originals:
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About Edison Chen
Edison Chen is a leading cultural force internationally thanks to his all-encompassing approach towards fashion, art, music and more. Since breaking out in 2000, he has starred in some of Hong Kong’s most influential films, as well as building a successful career in the music industry. Never one to rest on his laurels when it comes to creative expression, Edison founded CLOT in 2003 as a Hong Kong-based streetwear label with the aim of bridging the East and the West through thoughtfully designed apparel and goods. As CLOT’s Creative Director, Edison has crafted a uniquely recognizable aesthetic that seamlessly marries Chinese traditional motifs with contemporary streetwear, in the process partnering with esteemed international brands to create sold-out collaborative designs.
Under Edison’s tenure, CLOT has also spun off into CLOTTEE, a diffusion line inspired by the energy of the newer generations, and JUICE STORE, an all-encompassing fashion and lifestyle store that maintains a presence in Hong Kong, Shanghai, Taipei, Chengdu, Guangzhou, and Los Angeles. CLOT has also previously exhibited at New York and Paris Fashion Week.
About CLOT®
First established in 2003, CLOT is a pioneering streetwear label and the brainchild of Edison Chen. Conceived from the desire to bridge East and West through thoughtfully-designed apparel and goods, the brand takes its Chinese roots to a worldwide stage, modernizing, reinterpreting, and splices motifs from traditional Chinese culture with bold graphics, exaggerated silhouettes, and a dynamic energy reflective of the new youth of Asia. CLOT has since partnered with leading global brands in various genres to create sold-out collaborations, solidifying its international presence in the process.
CLOT’s vision for a borderless culture of streetwear is further manifested in JUICE, a fashion and lifestyle retailer that expresses an all-encompassing aesthetic through its curation of apparel, home goods, and more. Located in major cities around the world, JUICE can be found in Hong Kong, Shanghai, Chengdu, Guangzhou, Taipei, Taichung, Los Angeles, and online.