- Born from sport worn for style, the collection transforms the iconic performance-first Z.N.E. silhouette into a range of everyday wardrobe staples
- A set of comfortable, distraction free co-ords designed to serve the next generation of fans
- Housing four key looks, the Premium Full Zip and Pant silhouettes take on an additional exclusive federation expression for athletes, in celebration of the FIFA Women’s World Cup Australia and New Zealand 2023™
- Drawing on inspiration from the iconic performance-first Z.N.E. silhouette, the latest collection remixes the original design with lifestyle first features and minimalistic detailing
- The collection launches from 20th June 2023 in stores and online
South Africa, 21 June: Today, adidas reveals its latest drop from all-new Sportswear label, the Z.N.E. collection. A collection of comfy and relaxed fits built with innovative materials including AEROREADY technology and four-way stretch fabric for maximum comfort. The collection of hoodies, trackpants, tees and shorts, offers a minimalist and distraction-free design, ideal for everyday and fan centric occasions.
Debuted by icons at the forefront of style and sport, the campaign brings together global superstar, actor and producer Jenna Ortega, South African rugby union player Damian Willemse, professional soccer player Linda Mntambo, Fitness trainer Mapule Ndhlovu and Field Hockey player Quanita Bobbs.
From performance to lifestyle, the new collection remixes the original design, fusing it with adidas’ AEROREADY technology and stylish yet subtle features, all whilst maintaining adidas Sportswear’s comfort first DNA. Embracing a stripped-back aesthetic that can be styled in various ways to suit individual style, the key looks from the collection include:
- Women’s World Cup Expression: In celebration of the qualified adidas federation teams, the Z.N.E. Premium Full Zip and Z.N.E. Premium Pants co-ord take on an additional identity. Keeping it clean with an all-white color palette and simplistic detailing, the fit proudly showcases the national team’s crest on the upper chest and mid-leg all whilst ensuring comfort remains central for both athletes and fans.
- Z.N.E. Premium Full Zip paired with Z.N.E. Premium Pants or Z.N.E. Leggings: Boasting a casual yet coordinated look, the men’s Full Zip hoodie offers an all-round relaxed fit with added shape through its ribbed hem, cuff construction and high rounded neckline. Maintaining similar design cues, the women’s version instead adopts a batwing aesthetic with added form through its shoulder structure helping to offset its boxy silhouette. Whilst the men’s look matches it with close to the body full-length pants with a tapered cuffed ankle finish, the women’s expression pairs it with soft-to-the-touch leggings, complete with split hem detailing, reduced seaming and a smooth finish.
- Premium Overhead Hoodie and Shorts: Mirroring the same material construct as the Full Zip and Pants, the men’s hoodie and short combination gives a fresh look and feel with its pink fusion colorway and clean-cut detailing. Built with a kangaroo pocket and all-round clean seaming, the pullover garment also features an extra high neckline when the hood is up, for added comfort. Similarly, the women’s Overhead Hoodie and Shorts remains understated in detail but still bold in essence owed to its all-white color palette, resembling the men’s look with identical cutlines and stylistic features. The hoodie offers an oversized, boxy aesthetic whilst the shorts bring the pairing together with its split hem detailing and wide leg fit.
- Women’s Z.N.E. Tee and Z.N.E. Shorts: Offering a cropped fit, the basic short sleeve tee also boasts a striking pink fusion hue, whilst a contrasting thick ribbed hem and neckline provide added shape. Complete with a bold block color adidas logo on the chest, the tee is paired with matching double-knit shorts, which offer a mid-rise relaxed fitting, elasticated waist and drop back finish for all-round comfort.
- Men’s Z.N.E. Premium Polo and Z.N.E. Premium Shorts: Drawing on classic sporty cues, the crisp white polo provides a regular fit, complete with a fold over collar feature and a three-button placket. Subtly elevated through contrasting black detailing, the shirt keeps it no-fuss, offering a smart casual feel when worn with the cozy fit white Z.N.E. shorts.
Speaking about the new drop, Tricia Shumavon, VP Product Apparel at adidas, said: “With the Women’s World Cup on the horizon, fans across the globe will be coming together to celebrate their national teams, so we set out to create a range of looks that keeps their fan experience comfort-first. Featuring an exclusive federation expression, set to debut on the players during the tournament’s anthem moment, the full tracksuit look is designed to enhance that feeling of togetherness between those on-pitch and the fans supporting. But even beyond sport, we know that there are a range of occasions where people just want to relax and feel in-the-moment, so this collection of everyday looks is built to provide distraction-free, stylish comfort this summer.”
adidas Sportswear’s Z.N.E. collection will launch from 20th June at select retail stores and online. Follow the conversation on Instagram by using #adidassportswear and tagging @adidasZA.