adidas Unveils New Squat-Proof Optime Collection, Designed To Train Like An Olympian, Fronted By Jo-Ané du Plessis.
From super sets on the squat rack to post workout meet-ups, the SS25 adidas Optime squat-proof leggings elevate confidence in the gym and beyond, blending support, style and freedom of movement, no matter what the day brings
Showcasing the new strength-tailored, squat-proof apparel Olympian, Jo-Ané du Plessis debuts the collection
Engineered for advanced coverage, SS25 adidas Optime features next-to-skin adimove material and leading adidas technologies for expert support through every move, available from 17 January.
South Africa, 03 February 2025 – Today, adidas Training introduces its new squat-proof apparel offering – SS25 adidas Optime – designed to help elevate confidence in the gym and beyond whilst blending support and style, no matter what the day brings. Following insight that three-quarters of gym-goers experience clothing issues when working out– holding them back from achieving their personal best and heightening feelings of gymtimidation – the collection keeps functionality and unrestricted movement front of mind, providing performance-first benefits with adidas’ leading material DNAs.
Designed to seamlessly transition from workout to everyday wear, the hero pieces fronted by a 4 and 5-inch short and 7/8 legging in a pure ruby colourway leave athletes feeling stable, secure and sculpted. Each piece is made with recycled materials and incorporates adidas’ tech-first, squat-proof material constructs. Key features include:
ADIMOVE 2.0 and Lycra Sport material: incorporating materials for added squat-proof coverage when performing lower body exercises, the pieces also provide a reliable 4-way stretch and lasting shape so the wearer can have confidence in receiving all-round support and unrestricted movement
CLIMACOOL technology: helping athletes beat the heat, the apparel is built with sweat wicking CLIMACOOL technology and absorbent materials to leave them feeling cool and dry after a heavy weight session
Comfort meets functionality: Helping athletes to stay locked in, the SS25 adidas Optime shorts and leggings feature a strategically placed side panel and high waistband for a sculpted feel, with the secure side stash pocket providing easy access to everyday essentials.
Marking her first appearance with adidas Training, athlete and Olympian Jo-Ané du Plessis, who won a silver medal at the 2024 Olympics in Paris for Javelin. Her connection to sport lives through her passion for training, joins wider adidas partners, including Rugby Player, Evan Roos, to test the collection.
Whether you’re a beginner or training like an Olympian, adidas understands the demands of high-performance workouts. The Dropset 3 Trainer shoe adds the perfect balance of stability and durability to your routine, giving you the confidence to lift, jump, and stretch to your fullest potential.
The adidas Spring Summer 2025 OPTIME collection is available at adidas stores, online at adidas.co.za, and on the adidas app.