Ama Qamata and Dee Koala encapsulate “All That You Are” in a new adidas Sportswear campaign
South Africa, 21 February 2023: Following the successful global launch of the new adidas Sportswear category featuring Jenna Ortega, the South African campaign sees a collective of local adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression with World Renowned actress Ama Qamata and Award-Winning Rapper Dee Koala.
The campaign takes on a comedic and lighted hearted approach showcasing how actress, fitness enthusiast and garden lover, Ama Qamata shows up in different facets of her life revealing her unexpected sides, while Dee Koala is seen warming up and getting ready for a run, reading and throwing a few verses from one of her songs – aligning with what adidas Sportswear symbolizes with how the next generation is showing up in the world.
“All That You Are is a reminder that we all have the ability to tap into greatness when we find comfort in who we are. In the campaign I am wearing an iconic Tiro tracksuit that can be remixed to create a unique look or remain subtle depending on what I’ve planned out for the day, and what my mood feels like”. says Ama Qamata
Offering sport-inspired pieces built with comfort at its core, the new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday, the collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber.
Speaking on her involvement in the campaign, Dee Koala shared “As a performer I’m always looking for clothing that allows me to be at my full potential on and off the stage, and in that way I’m able to give my full potential. I express myself through music and on days when I need motivation, I go for a run to rediscover myself. I’m excited for this collaboration and seeing how one outfit can come alive in different styles”.
adidas Sportswear range is available to shop at adidas stores and at adidas.co.za. Follow the conversation on Instagram @adidasZA using the following hashtags #adidasSportswear