Attracting attendees from across Europe, the Middle East, and Africa, the highly anticipated third edition of the EMEA ASUS Business Summit offered an exclusive platform for ASUS Commercial Partners to explore cutting-edge technologies tailored for business and education.
Johannesburg, South Africa, Apr 7, 2025 – ASUS, one of the world’s leading hardware and electronics manufacturers, reinforced its position as a market leader and the strength of its EMEA partner ecosystem at the 2025 ASUS Business Summit in Spain.
Bringing partners together with ASUS experts to experience the company’s latest innovations, the flagship event was an opportunity for the company to showcase its leadership in the region thanks to exceptional growth across the education and commercial sectors, unveiling durable, AI-ready solutions for work and learning.
With a strong focus on ESG-driven design and a 40% YoY rise in partner engagement, the summit also reaffirmed ASUS’s bold commitment to innovation, sustainability, and long-term partnership.
At Business Summit 2025, ASUS highlights
Reinforcing Leadership Across EMEA
At the 2025 ASUS Business Summit, ASUS reinforced its position as a trusted B2B partner across Education and Small and Medium-Sized Business (SMB)/Enterprise sectors. The event highlighted over 200% YoY EDU desktop growth in EMEA and market-defying gains in SMB and Government segments. ASUS emphasised a user-centric strategy, showcasing durable, easily serviceable devices designed for modern hybrid work and learning environments.
Transforming Classrooms with ASUS Education Solutions
Reflecting its commitment to delivering quality solutions in the education sector, ASUS presented the BR Series laptops and Eye Care monitors as ideal classroom companions—rugged, modular, and certified for student safety and long-term use. EdTech solutions extend to esports with ASUS helping schools build inclusive programs that foster critical thinking and digital literacy.
Enabling Productivity with AI-Ready Business Devices
An event highpoint, ASUS debuted the latest ExpertBook and ExpertCenter lineups, including AI-ready devices like the ExpertBook P series and ASUS NUCs. These devices deliver superior durability, tool-free serviceability, and Energy Star-certified efficiency while the integration of Digital Product Passports and ESG-compliant designs supports sustainability efforts across industries.
Partnering for Long-Term Growth
At the summit, ASUS reaffirmed its commitment to innovation and partnership, with new tools for IT management, customisation services, and a 40% YoY rise in EMEA partner engagement. ABS 2025 concluded as a strong signal of ASUS’s dedication to helping institutions and businesses thrive in a transforming digital world.
“The 2025 ASUS Business Summit was an encapsulation of our values, principles, and goals at ASUS and signals to our valued customers and stakeholders that we’re fully committed to upholding and achieving them. The event is also an opportunity to reinforce the power of partnership. Our partners across EMEA are how we’re able to elevate ASUS Solutions as the go-to choice for enterprises, institutions, and individual users. It’s how we work together to realise a secure, sustainable, and digitally transformed future for all,” said Werner Joubert, Commercial SYS Director (South Africa & SADC) at ASUS.
| About ASUS ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies. | |