NJERAE SHARES “BEG FOR IT” MUSIC VIDEO
The vignette dropped on the same day her latest EP ‘Four Letter Word’ was released on Feb 14th. “Beg For It” acts as the lead single among the four tracks in the EP that is set to entice her fans during the Valentine’s celebratory mood.
Watch “Beg For It” HERE
Kenyan emoter Njerae has released the highly-anticipated visuals for “Beg For It,” the lead single off her 2025 EP, ‘Four Letter Word.’ “Beg For It” is gaining popularity among music lovers and enthusiasts, becoming a love anthem in event spaces in Nairobi and beyond. ‘Four Letter Word’ EP was dropped on Valentine’s Day, celebrating love while acknowledging all the phases that one goes through when they are infatuated.
Directed by the super talented film director Jesse Cassidy, famously known as King Khassidy, the video captures the story behind “Beg For It,” blending shots, lighting, color, ambience, and the subjects to compliment the messaging in the track. The director has worked with various lethal acts like Buruklyn Boyz, Octopizzo and Njerae namely. King Khassidy was also the director of Njeare’s top-charting single “Aki Sioni (Magik Mix),” which has recently hit the 1M mark on YouTube.
The visuals feature Kenyan pop group H_Art The Band’s member Mordecai Dex, who perfectly executes the role. In the video, Mordecai, who is also a musician and producer, acts as the toxic lover whom Njerae is ready to risk it all for. His performance creatively carries the story with his actions. He picks Njerae up, drives her to a picnic date, brings food, and holds her hand despite him being a toxic lover (being distant and seeming late to their date). The following morning he makes her breakfast and creates a space where she can be herself. She returns the favor by helping to take care of his dreadlocks and hanging out with him. These actions reflect the thoughtfulness and love that Njerae craves in “Beg For It.” With every scene, the two show love to each other, and it further drives the core message of the song; human beings are forever ready to fight for the people they care so much about.
“The video is a piece of my heart. Alongside Khassidy, we thought portraying a couple in a relationship exuding raw emotions is important. Acts of service, spending time, and a lot more in between. It felt important to show these aspects for me, and to work with a director like Khassidy who I believe would bring out the vision of the music precisely” Njerae mentions.
The “Aki Sioni” hitmaker is known for creating love songs that resonate with Kenyans. In events, they sing along to her songs, letting their emotions out and deeply expressing how they vibe with the song. Njerae’s penmanship, often a work of artistic expression, is a source of power for those who are seeking love or those who want to heal from it. With every lyric, she creates meaning not only for herself, but for those who need to be affirmed. “Beg For It” does not shy away from expressing the desire to go far and beyond to seek love, and that’s why Njerae is easily relatable. Beyond this video, she has other works in store for her fans for the rest of the year.
‘Four Letter Word’ is out now debuting at No. 2 on Apple Music Top 200 Kenya with “Beg For It” amassing over 200,000 streams since its release.
Watch Now:
Stream ‘Four Letter Word’:
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About Njerae
Njerae is a Kenyan born and raised singer, songwriter and producer. Her music identifies as Afro-Indie with a touch of RnB and soul. She has played at Folk Fusion, Jamhuri Jam Sessions, Gig Dynamics Open House, Blankets and Wine, Raha Fest, Nairobi Street Food Fest, Cheche Sessions, and a number of her own curated events.
Njerae has obtained her bachelor’s degree in psychology and hopes to one day open a counseling center where music will be used as a form of therapy. She has equipped herself with the skills in live music performance and being a music entrepreneur as a graduate of perform music incubator.
Through her 2022 album unintentional it allowed her fans to interpret it as a girl’s handbook when going through a breakup which allowed more female fans to relate with her. The album allowed her to be featured in a number of radio and Tv shows.
Taking a more significant step toward modern RnB and contemporary Afro-pop sounds, Njerae was able to release her single “OTD” and “Valhalla” in 2023 opening huge doors for her in the music business.
In 2024, Njerae was able to release her EP – ‘Out with the old’ where she was able to come up with a number of collaborations with artists like Watendawili, Lisa Odour, Mbithi and Maali.
In August 2024, she headlined her show, launching the Out With The Old EP, featuring Maali, Mbithi, Hilda Watiri, Analo Kanga, Lisa Oduor-Noah, The Unit Band. This was a major milestone and proper stepping stones to advance in her career. It is only up for her from now on. The same year, she would sign her first record deal with Universal Music Group East Africa.
Njerae has received great praise from key industry players for her outstanding work as a musician. She was among the Hottest breakout artistes of ’24 by Hot-list Africa. Her chart-topping single “Aki Sioni” recently peaked at 2nd in Apple Music’s Apple Music Top 100 (Kenya). Njerae has continuously enjoyed topping charts, garnering continental award nominations and receiving great ratings notwithstanding being in the Apple Music’s Africa Rising Class of 2025 further propelling her to greatness. Her album ‘Unintentional’ remains in the Apple Music Kenya Top 50 albums, two years after it was released. Her fans rallied behind her, helping her scoop ‘Album of the year award’ for ‘Unintentional’ at the inaugural digital 254 Radio Awards in 2024. Beyond that, she was also named among Top 100 Kenyans for influencing the youth through her music by Kenya Popular Digital Media outlet Kenyans.co.ke.
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