Late last week the Carters – Jay Z, Beyonce and Blue Ivy – paid a visit to the Cooper Hewitt, Smithsonian Design Museum in New York City. The museum is noted for paying homage to historical and contemporary design.
While exploring the museum’s latest signature contemporary design exhibition series, Beyonce took a snapshot of the work of Port Elizabeth-born fashion designer Laduma Ngxokolo and shared it on her website as part of her popular ‘My Life’ diary post.
Ngxokolo is renowned for his textile and knitwear creations as well as his menswear knit range inspired by traditional Xhosa beadwork – MaXhosa by Laduma.
Earlier this year, sales for American chain restaurant Red Lobster hit the roof after Beyonce mentioned it in her song Formation.
We await skyrocketed sales of Laduma’s range.
