[South Africa, April 2024] Amidst a rapidly evolving hospitality landscape, BlackBrick emerges as a frontrunner, poised to redefine the industry. As Africa’s premier apartment hotel network, BlackBrick is set to revolutionize hospitality with a new aparthotel concept and expansive vision. Established in 2019, BlackBrick swiftly ascended to become Africa’s fastest-growing network of apartment hotels. With operational properties in Sandton, Johannesburg and Foreshore, Cape Town and the forthcoming launch of Bedfordview, Johannesburg in May, BlackBrick is continuously expanding its footprint. With plans for Gardens (Cape Town) to open in February 2025 and Umhlanga (Durban) in December 2025, BlackBrick is on track to establish itself as a national network. Moreover, with additional locations in the pipeline, BlackBrick is positioning itself as a major global brand born in South Africa. With a vision to grow its network on a global scale to over 120 hotels, BlackBrick has local partners in Atlanta, New York, and Mexico City who are actively scouting new locations for expansion. Through its innovative approach, BlackBrick seamlessly blends the comforts of home with the luxury and convenience of a hotel experience, catering to the diverse needs of modern travellers.
In recent years, the demand for aparthotels has skyrocketed globally, particularly in the wake of the pandemic, as travellers prioritise convenience and comfort. BlackBrick has astutely capitalised on this trend by establishing a network of apartment hotels tailored to the requirements of business and leisure travellers.
BlackBrick’s approach to hospitality surpasses the ordinary. Each of their aparthotels offers a unique value proposition by seamlessly blending co-working areas, meeting facilities, and exceptional food and beverage options. Whether it’s the dynamic energy of Johannesburg or the laid-back coastal atmosphere of Cape Town, BlackBrick’s properties are reshaping the fundamental concept of hospitality.
Central to BlackBrick’s ethos is the concept of urban villages – dynamic communities where guests can blend living, working and leisure. This ethos permeates every facet of their properties, from meticulously curated accommodation to an array of on-site amenities that cater to every conceivable need.
BlackBrick Sandton comprises two stunning buildings situated opposite each other, facilitating seamless movement between the two hotels. Positioned in the bustling heart of Africa’s business hub, these establishments provide a wide variety of accommodation choices, ranging from stylish studio suites to opulent penthouses. With an extensive array of facilities, including over 100 co-working desks, meeting rooms, an auditorium, two signature restaurants, a café, two gyms, and a tranquil meditation garden, BlackBrick Sandton goes beyond mere lodging to offer a complete destination experience.
Meanwhile, BlackBrick Foreshore offers unparalleled access to the city’s premier attractions, including the iconic Cape Town Convention Centre and the bustling Victoria & Alfred Waterfront. Situated just steps away from these landmarks, guests are ideally positioned to immerse themselves in the vibrant energy of the Mother City.
Expanding its footprint in Johannesburg, BlackBrick Bedfordview is set to launch in May this year. This property will include an ecosystem which will include co-working spaces, Padel tennis, volleyball and a sculpture garden extending BlackBrick’s presence in the city of Gold.
As the hospitality industry continues its evolution, BlackBrick remains at the forefront, leading with its modern approach to apartment hotels. With a steadfast focus on culture, design, and community, BlackBrick is not just transforming the way travellers experience the world – it’s inviting them to reimagine it altogether.
For more information about BlackBrick and its properties, visit https://www.blackbrickclub.com/
