Revlon has cleared the air concerning Bonang recent claims, stating that she is now Revlon official global brand ambassador.
According to the Citizen, on Friday March 18, Matheba announced on her Instagram page that she is now a Revlon global brand ambassador and that her latest Revlon campaign would be launching in April. While her fans showed the media personality support and well wishes, Revlon South Africa’s communications manager, Michelle Stevens revealed that there were no plans of such.
The newspaper spoke to Revlon’s communication manager, Michelle Stevens, who confirmed that they are still continuing their relationship with Bonang, however, they have no current plans for a global campaign with Matheba.
“Bonang is continuing her relationship with Revlon as a Brand Ambassador for South Africa. At this time, there are no plans to launch a global campaign with Bonang. As is Revlon policy, we do not comment on any further details of our Brand Ambassador contracts,” said Stevens.
Bonang’s Publicist Phumza Nohashe also released a statement confirming that the brand has renewed their partnership with Bonang but also admitted that Bonang may have jumped the gun with her social media announcement about being a global ambassador.
“The social media posting by Ms Matheba, was made a bit previous to the official announcement, which will come in due course.”
The publicist also said in relation to the global campaign was a PR exercise on Matheba’s own account. “Ms Matheba recently travelled to the US on her private PR exercise, which involved a photo shoot, with New York based creatives. It is from this personal PR shoot that REVLON SA chose an image to use for their upcoming in-store Colorstay promotion, due to launch on April 4, 2016. This together with contractual indicators, expressly provide for her global ambassadorship.”
In 2015, Matheba announced on social media that her Woolworths lingerie range, Bonang for Distraction would be in stores in Australia. However, the major retailer later released a statement saying that there was confusion around an incorrect announcement made on Matheba’s social media platforms relating to the extension of her lingerie capsule collection into Australia.