CANADIAN ARTIST BLUE WILL, RELEASES “NOT LOVE?!” MUSIC VIDEO & TALKS OF UPCOMING AMAPIANO REMIX
August 2022, Johannesburg
Rising Canadian artist BLUE WILL, is the latest talent to be introduced to the South African music scene with multiple musical influences from her upbringing in Trinidad(Tobago) and artists around the world. Releasing a music video to her latest dance-soul single “Not Love?!”, the single was penned as a dance anthem for women around the world who feel empowered to love.
“I feel very blessed to be able to release my music and connect with different people around the world. Releasing my music in South Africa isn’t just another strategy for me but I genuinely love the country and the different cultures – It reminds me so much of my home in Trinidad.”
Watch the music video for “Not Love?!” here:
When discussing future plans in music and her love for South African street culture, BLUE WILL has hopes of working with a few of South Africa’s biggest artists who are currently dominating in the Amapiano genre of music including the likes of: Major League DJ’s, DJ Maphorisa, Focalistic, Kamo Mphela and Eswatini-born dj Uncle Waffles.
“It’s hard to not know of Amapiano when it’s such a huge genre of music around the globe. When I released ‘Not Love?!’, I was greatly influenced by amapiano and this then sparked the idea of a remix. I’ve seen what Ed Sheeran did with the release of ‘Bad Habits’ – I thought that was really cool”
NOT LOVE?! first debuted on BBC Radio 1’s Future Soul in late July; the release is the first single off her upcoming EP, released with a video companion that you can watch today.
About BLUE WILL
Born in Trinidad, BLUE WILL moved to Ottawa before settling in the mosaic city of Toronto after high school. She attended hair school while pursuing her music career by signing up for various music competitions. In 2017, She was a top 4 finalist in the competition CBC Searchlight where her haunting performance made her the judges’ favorites.
CTV’s THE LAUNCH is the competition that launched her to national spotlight as she worked with the legendary Niles Rodgers, Bebe Rhexa, Marie-May alongside music executive Scott Borchetta. She finished as a runner-up in the competition, but not without making new fans across Canada and beyond.
This music outlet served crucial for BLUE WILL who found a way to translate her life, grief, sadness and melancholy through her performance and lyrics. Her vibrant personality has helped build a community of supporters for BLUE WILL and now that she is gearing up for her debut EP in 2022, only the sky’s the limit for her.
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