Canon’s B2C print portfolio finds a new home with Tarsus Distribution
Canon, a world leader in imaging technologies, has appointed Tarsus Distribution as an authorised distributor of its business-to-consumer (B2C) product range across SADC. The partnership will enhance availability and support for Canon’s imaging and printing solutions across the region, providing resellers with new business opportunities and a competitive edge in their go-to-market strategy..
Expanding the print portfolio for resellers
With the increasing demand for reliable, cost-effective home and business printing solutions, Tarsus Distribution will now distribute Canon’s Pixma, Maxify, and i-Sensys printers, along with associated consumables. These products cater to a broad spectrum of consumers, from home users and small businesses to students and professionals requiring high-quality printing at affordable running costs.
“This agreement strengthens our position as a value-added distributor by expanding our print solutions portfolio with a globally trusted brand like Canon,” says Liza White, Business Unit Manager: Canon at Tarsus Distribution. “Canon’s commitment to high-quality, efficient, and sustainable printing aligns perfectly with our mission to provide resellers with top-tier solutions that meet today’s market demands.”
A commitment to sustainability and innovation
Canon’s printers are renowned not only for their high-quality output and durability but also for their sustainability-driven approach. The brand’s focus on energy-efficient technology and water-based inks reduces environmental impact, ensuring customers receive eco-conscious solutions.
Training, support, and growth for the channel
As a leading southern African technology distributor, Tarsus Distribution will provide resellers with dedicated sales training, marketing support, and after-sales services, ensuring they have the expertise to effectively sell and support Canon products.
“Leveraging Tarsus Distribution’s extensive reseller networks, this partnership marks a turning point for the availability of Canon’s comprehensive portfolio of quality printing solutions,” said Carel Liebenberg Sales and Marketing Director for B2C at Canon South Africa. “As part of our commitment to providing superior products, we are driven to support our valued resellers by providing the knowledge, tools, and resources necessary to grow their businesses.”
Tarsus Distribution will roll out regional launch events and training sessions in April, May, and June to equip its channel partners with the necessary knowledge to optimise Canon’s solutions for end customers.
Retail and SMB market growth opportunities
The agreement opens up new revenue streams for resellers looking to bundle Canon printers with laptops and accessories, meeting the increasing demand for entry-level and small-business printing solutions. With the back-to-school and remote work markets growing, Canon’s cost-effective, high-quality printing solutions are well-positioned to drive strong reseller and retail adoption.
Find out more here: https://www.tarsus.co.za/tarsus-technology-brand/canon