CAPE UNION MART REWARDS CUSTOMERS THROUGH NEW LOYALTY PROGRAMME
Cape Union Mart has relaunched their Friends & Family Rewards programme where customers can now earn points when they shop and unlock vouchers.
In a market where financial pressures are felt by all consumers, the programme is designed to offer even more value and reward loyal customers for choosing Cape Union Mart. “It has become more important than ever to offer our customers tangible value. We aim to deliver a quality product and a great customer experience which will enable us to build even stronger relationships with our customers, across all of our chains,“ says Cape Union Mart Marketing Executive, Candice Thomas.
Customers who’ve joined the Friends & Family Rewards programme now earn points every time they shop which will unlock vouchers that can be redeemed in-store and online. For every R20 spent, 1 point will be earned. Customers will receive a R100 voucher for every 100 points accumulated. Vouchers are valid for three months and can be redeemed on purchases of R200 or more. Points can be earned and redeemed across all of Cape Union Mart’s chains which include Poetry, Old Khaki and Keedo.
“With the festive season upon us, we believe that customers will love the added value they’ll get through the rewards vouchers which they can use towards holiday purchases, festive gifts or save for the new year,” says Customer Experience Manager, Carla Pullen.
In addition to earning points, customers who sign up to the programme will receive exclusive offers and promotions, VIP early access to sales and launches and 10% off their first purchase of R500 or more as a welcome to the family. Joining the Friends & Family programme is free and can be done online or in-store at any of Cape Union Mart’s 300 stores across South Africa.
About Cape Union Mart
The Cape Union Mart Group is based in Cape Town and currently houses four major retail chains which include Cape Union Mart, Old Khaki, Poetry, and Keedo. The group collectively has over 300 stores across South Africa, as well as Namibia and Botswana. Cape Union Mart is the exclusive stockist of K-Way, South Africa’s leading outdoor clothing and gear brand.