Car Subscription Service to Roll Out Innovative Concept in the United Kingdom
:Dribe, one of Denmark’s leading car subscription services, aims to fulfil the UK’s market demand for a strong digitally-driven concept for easy and flexible car access. This will be achieved through partnership with a British car distributor.
Car subscriptions are gaining traction in the British population. According to a 2022 survey by McKinsey & Company, nearly half of Britons were interested in trying out a car subscription. While 17 percent responded that they were “rather interested,” 23 percent were “very interested.” :Dribe, one of Denmark’s leading car subscription services, now aims to fulfil this demand for easy and flexible car access.
:Dribe plans to roll out their concept and digital platform, where car subscriptions can be simply and intuitively managed, while short 30-day binding periods provide subscribers with great flexibility and freedom. First step in :Dribe’s strategy is to enter a franchise agreement with a British car distributor, says :Dribe CEO, Jesper Hill-Kjærsgaard.
– The dynamic urban lifestyles of the British creates a huge market for flexible mobility solutions, and with :Dribe’s digital platform, we aim to offer more flexible options for private consumers and businesses through shorter binding periods and faster car access, says Jesper Hill-Kjærsgaard. He adds:
– We aim to improve mobility options in the UK in collaboration with a British car distributor, who recognizes the benefits of implementing an innovative and scalable digital subscription concept to their existing operations in close collaboration with :Dribe. To achieve this, we have developed a plug-and-play model that streamlines the management of an extensive car fleet while facilitating a subscription-based business model with minimal manual intervention and optimal resource allocation. This approach offers a cost-effective way for a franchisee to launch a subscription business without having to embark on development from scratch.
The UK population in 2024 is just under 68 million people and is projected to grow to 71 million by 2045, according to the statistics provider Globalis. A growing population underscores the need for flexible mobility solutions, notes Jesper Hill-Kjærsgaard.
An Important Milestone
Danish :Dribe’s roll-out strategy in the British market is closely connected to :Dribe’s overall European expansion strategy. :Dribe recently initiated their internationalization with the Greek car distributor Kosmocar, who are the first outside of Denmark to launch Dribe’s concept and digital platform. Yiannis Emirzas, CEO of Kosmocar, is optimistic about the new partnership.
– With this franchise agreement, we are taking a confident step towards meeting the evolving need for simple, flexible, and sustainable mobility solutions. :Dribe offers us valuable knowhow in addition to a robust, highly advanced IT-platform and a plug-and-play model that is easy to implement, says Yiannis Emirzas. He adds:
– By adding a well-tested, customer-driven subscription model to our existing business, we’re expanding our mobility services, and we are putting the power of mobility back into the hands of the people. We’re excited to embark on this journey and shape the way people move in Greece.
:Dribe is owned by Semler Group, one of the biggest players in the Danish automotive industry. According to Ulrik Drejsig, CEO of Semler Group, the new franchise agreement marks an important milestone.
– During our century-long history, our company has experienced first-hand the constant change that occurs in the auto business. We have invested in :Dribe’s car subscription model to embrace a relational business method. Now, five years into our journey, we are taking the first important step into the European market, and we are proud to have Kosmocar by our side, says Ulrik Drejsig. He adds:
– We hope to build a similarly strong relationship with a British franchise partner, who shares our passion for meeting their customer’s needs for quick, simple, and flexible car access.