Ackermans is celebrating South African women, with an uplifting body positivity campaign focused on its ‘Up to Size 50 range‘. The brand is partnering with beauty and hair content creator Nuzhah Jacobs, poet and digital creator Sibulelo Manamatela, and digital creator Le’Chelle Aldridge, to honour women’s bodies and everything they do for us. The co-creators will share their stories, challenge conventional societal norms and revel in the truth that all bodies are beautiful.
image009.jpgRaynard Potgieter, buying manager at Ackermans, says, “Women of all sizes should be able to shop the latest trends in fashion and find clothes that they will look good in and love to wear. That’s why Ackermans is committed in making sure our ‘Up to Size 50’ range, which is ideal for all curvy, expressive and body positive women, continues to foster a culture of confidence, where we are omen’s greatest supporters, no matter her shape or size. Whether you’re size 10 or size 50, with Ackermans as your shopping destination, you will be able to choose from a variety of clothing options that are not only good value for money but looks great too, making you feel good in what you are wearing, every day”.
The Ackermans co-creators will each be featured on billboards and the in-store collateral, showcasing the ‘Up to Size 50’ range.
Nuzhah Jacobs, who is known for her fun, uplifting beauty looks and reviews, says, “I love how inclusive and progressive Ackermans is. It has always been a brand that champions all South Africans, with quality, trendy clothes at affordable price points. I’m so proud to be the face of a range that makes all women feel like their best selves. It’s long overdue. We need more brands to cater for bodies of all shapes and sizes.”
Her views are echoed by Manamatela, “It’s simply ridiculous that finding on-trend, quality clothing is still so hard for most of South Africa’s female population. We need a movement of body positivity across this country that mobilises brands to really rethink who their audiences are and what we want from a shopping experience. I’m honoured to be part of Ackermans’ campaign and to share my story. I hope that doing so gives other women the confidence to love who they are.”
Aldridge, who has previously said she’s ‘leaning into the fun side of fashion’ and that ‘life is too short to only wear neutrals,’ adds, “I’m so excited about this range. It represents everything I stand for. It’s fun, colourful, and fashionable. Whoever you are, you’ll find your fit.”
The ‘Up to Size 50’ range is available in all Ackermans stores as well as online.
Potgieter concludes, “We are so proud of our ‘Up to 50’ range and everything it stands for. We are also extremely happy to be partnering with Nuzhah, Sibulelo and Le’Chelle to help spread more awareness around the items we have stocked. We are looking forward to sharing content that we hope will inspire all women to celebrate and be proud of their bodies. Everybody has a story to tell. We hope our campaign inspires you to share your story as well.”