Cetaphil South Africa, a forefront skincare brand renowned for its dermatologically tested products for sensitive skin, proudly announces Lerato Kgamanyane as the official face representing the brand at the prestigious Fashion Week in New York City. Renowned for her influence in the fashion and beauty sphere, Lerato brings her distinctive style, authenticity, and commitment to self-care to the forefront of the Cetaphil campaign.
Lerato Kgamanyane, a trailblazing force in the fashion and skincare industry, is set to grace the streets of Fashion Week in New York City, embodying the ethos of Cetaphil – a brand synonymous with skincare excellence and empowering individuals to embrace their natural beauty.
“We are thrilled to have Lerato Kgamanyane as the face of Cetaphil South Africa at Fashion Week in New York City,” said Britta Wilson, Cetaphil Brand Manager at Galderma. “Lerato’s genuine connection with her audience, coupled with her passion for skincare, aligns seamlessly with Cetaphil’s commitment to promoting healthy, radiant skin. Her presence at Fashion Week is a testament to the inclusive skincare standards we champion.”
Lerato Kgamanyane expressed her excitement about the collaboration, stating, “Being chosen as the face of Cetaphil South Africa is an honour. I resonate with Cetaphil’s philosophy of simplicity and effectiveness, and I’m eager to showcase the brand’s commitment to skincare at one of the most iconic fashion events globally.”
As the partnership unfolds, Cetaphil South Africa invites audiences to follow Lerato’s journey through exclusive behind-the-scenes content on social media platforms, providing a glimpse into the preparation, glamour, and skincare routines that precede the Fashion Week extravaganza.
Follow the journey on social media:
- Instagram: @Lerato_Kgamanyane and @Cetaphil_southafrica
- TikTok: @_leratokgamanyane and @cetaphil.sa
- Hashtags: #CetaphilSA #WeDoSkinYouDoFashionWeek #FaceOfCetaphilSA#FaceOfCetaphil