Comstor Named Cisco 2021 South African Distributor of the Year
Outstanding sales, programmatic approach, new business, and channel development key to success
Johannesburg, South Africa, 15 November 2021: Westcon-Comstor Sub-Saharan Africa, a leading global distributor, today announced that its Comstor business has been named the South African Distributor for the Year 2021 by its strategic vendor partner Cisco. Announced at the Cisco South Africa Partner Summit 2021 Executive Dinner, the award builds on an impressive winning streak by the company.
The name Comstor is synonymous with Cisco as one of the longest standing distributors for the company across Africa. Today Comstor honours this partnership through continued investment in developing its skills, technical resources, and those of its reseller base. While sales continue to be a major factor of the awards criteria, Comstor has consistently overachieved in the areas of reseller development and mentorship at a grassroots level. Today its focus on providing new businesses with business development, marketing-as-a-service, and onboarding support is unrivalled in the region.
“We are absolutely delighted to receive this award from Cisco. The company is a core partner to our business, and its support over the last two years, in the face of global economic challenges, has been incredible,” says Louise Taute, Comstor Director Southern Africa and Marketing Director at Westcon-Comstor Sub-Saharan Africa. “It takes strategic partnerships to drive success in business, and that is exactly what we have managed to establish with Cisco and our passionate local partners.”
With the lingering aftermath of the pandemic seeping into 2021 and the undercurrent of economic uncertainty filtering into the African continent, the Comstor team has sought to reinvent itself continually. This has extended to creating new innovative partner programmes, developing cross- and up-sell opportunities, creative campaigns, and lead generation activities that have had a positive impact on the local channel.
Notably, Comstor has successfully aligned its business to the overarching technology themes driven by Cisco and invested in creating the broadest skills set in the continent for the vendor’s collaboration, security, data centre, cloud, IoT and mobility solution sets.
“We are looking forward to continuing our success with Cisco by our side. Let’s consider that the future of technology will be shaped around the cloud, data, hybrid working models and mobility. We know that we will have a solution in our Cisco toolbox to meet the needs of our partners and the modern end-user,” ends Taute.