Day 2 of KORNIT FASHION WEEK in London – LITKOVSKAYA, LOVE HERO & MAISON ARTC

LITKOVSKAYA, LOVE HERO & MAISON ARTC show on Day 2 of KORNIT FASHION WEEK in London

In attendance were: First Lady of Ukrainian Embassy in London, Mrs Inna Prystaiko; Ukrainian influencer Tatyana Kodzayeva, Ela Czuruk – Ukrainian London-resident who brought a huge group of fellow UA countrymen, Philip Sallon, Beige Renegade, Annalise Dayes, Mary Fellowes, designers (who will be showing tomorrow), Aharon Genish and Golan Frydman (previously of FYODOR GOLAN), Susi Smither of THE ROCK HOUND, Jordon WIFI of Last Night In Paris, Isabel Froemming, Leroy Dawkins, Bee Abid, Emma London, Karine Laudort, Mason Smilie, Kornit CEOs Ronen Samuel & Chris Govier

Kornit Fashion Week rolled into day 2, with a stunningly artful runway show by MAISON ARTC, that became an installation for people to come up close and examine the incredible pieces, which resembled mixed media works of art. Maison ArtC unites all peoples, cultures, religions, colours in his designs; East meets West, and North and South unite – in a celebration of LOVE and PLEASURE – two words projected behind the show along with imagery from the desert – harking to where Creative Director Artsi Ifrah is based. MAISON ARTC show by Dave Benett/Getty: https://we.tl/t-F98EXmA1Di ; brand assets here

 

This was followed by an installation from LOVE HERO, once again celebrating all peoples, sizes, colours, genders and orientations, with an extraordinary mixed casting.

The scene was an artist’s studio where a painter started throwing colours against a canvas that then became a dress, and was put on a model – followed by others walking out in the clothes, which incorporate swirls of paint and marbling done by Creative Director – Joshua Scacheri and his 7 year old daughter. 80% of his last collection has been upcycled into making this new one called SECOND LAYER, with new printing by Kornit done over the top of the previously made garments. LOVE HERO credits THE ROCK HOUND for jewellery.

LOVE HERO – presentation show by Dave Benett/Getty: https://we.tl/t-QQQn2COXai ; brand assets here

 

 

The day culminated in an extraordinarily moving show from Lili LITKOVSKAYA, who was not able to show her collection at Paris Fashion Week this past March.

An all-Ukrainian female cast (“as our men are at war” explained Lili) marched down the catwalk with defiance. All against the backdrop of a rolling newsreel of imagery and words relaying atrocities of the war. Lili came out at the end in tears holding a sign in the Ukrainian colours stating HELP MARIUPOL NOW. She was embraced by the Ukrainian Ambassador’s wife, and a group of supporting fellow countrywomen. An incredibly moving and emotional show.

A standout piece was a simple white shirt which Kornit emblazoned with the QR codes of her fellow UA creatives that she has rallied together on the IG channel she created: @artcodeua     LITKOVSKAYA show by Dave Benett/Getty: https://we.tl/t-NpLtydGciN brand assets here

 

For further info, please contact Natalia Cassel at natalia@casselconsultancy.com / +447949020230 or Holly Robinson at Holly@casselconsultancy.com / +447769977111

@litkovskaya_official @li_litkovskaya // @lovehero @stylography // @maisonartc // @kornitfashionweek @mottyreif #kornitfashionweek

About Kornit

Kornit is a global innovation leader in FashionTech developing the technologies that fuel the on-demand manufacturing revolution and providing the fashion industry with a roadmap towards sustainability.

A global digital printing company with 800+ employees, its HQ, R&D and manufacturing are based in Israel, with 5 regional offices that carry full sales, marketing, logistics, technical and customer support. (North America, based in New Jersey; EMEA, based in Dusseldorf; Asia Pacific, based in Hong Kong; China, based in Shanghai; Latin America, based in Miami). Kornit serves over 1,400 customers worldwide and has a very strong hold in the online and the growing personalisation industry, and is the technology of choice for global online and ecommerce leaders. Kornit has a global network of 45 partners.

About Kornit Fashion Week

Following successful runway events in Tel Aviv, New York, Milan and LA, Kornit Fashion Week lands in London. KFW explores how the rules for fashion and textiles are being rewritten – transforming an industry typically plagued by pollution and overproduction to one that is sustainable, on-demand, and where the only limit is one’s imagination. Packed with immersive runway events produced by world-renowned fashion icon, producer and entrepreneur, Motty Reif, this three-day celebration will feature inspirational fashion from top designers – with collections created in weeks, not months, using digital production – and where beauty is celebrated in all its guises, with no boundaries in terms of age, colour, size, gender and sexuality. 

 About Motty Reif

Reif is a critically acclaimed producer of fashion events and films – with over 30 years of experience in the field – as well as a Woman’s Rights and Environmental activist. In 2012 Reif was crowned the most influential person in the Israeli fashion by leading magazine “AT”. He has produced TV shows such as Survivor, The Bachelor and Beauty and the Geek to Cinema and Documentaries.  Since 2005, Reif has produced two internationally acclaimed documentary films; “Life After Tomorrow,” featuring Sarah Jessica Parker, which deals with the lives of children in the entertainment world and won the Best Documentary Film and Director of the Phoenix Film Festival. In 2006, he produced the documentary “Brave Miss World” which was nominated for the Emmy Award in August 2014. In 2010, in cooperation with the Tel Aviv Municipality, the Ministry of Tourism, the Textile Association and the Israel Export Institute, Reif initiated “Tel Aviv Fashion Week”, which today has reached its 10th year of production. Since 2019 Motty Reif has been a Member of the City Council of Tel Aviv Yaffo, issuing matters of Welfare in the city such as the Committee against violence and women’s rights.

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