DICKIES AFRICA – NEW LOOK, NEW FEEL, SAME ICONIC BRAND Dickies has reached its century milestone and turns 100 years old.A rebrand to show the growth and evolution of the brand is the most important way to commemorate this significant milestone. In the 1990s, Dickies workwear made its way into the hearts of many South Africans. More specifically, amapantsula. As the years went by, South Africans came to realise that Dickies didn’t only make clothing for amapantsula, it makes clothing for us all – the skateboarder, the dancer, the creative and the accountant. Dickies is not about the clothing but about the person in the clothing; it represents their passions, experiences, dreams and most importantly their stories. With this rebrand, Dickies Africa has taken on more of a cleaner and sleeker aesthetic; bringing the brand closer to its international family – blending the two as one. Dickies aims to blend the local and international family as one, allowing for continuity and consistency throughout the brand as a whole community. Shop online today and get 30% off. Use code: Dickies30 at checkout. About Dickies Dickies presents a range of clothing, footwear, and accessories inspired by its heritage that dates back to over 90 years to its establishment in 1922. Dickies heritage is also heightened by its strong following and brand history the world over. By utilizing fit functionality, fashion and most importantly– quality, Dickies offers seasonal ranges comprising of tees, jackets, jeans, and trousers together with awesome footwear, headwear, and backpacks. Dickies workwear inspired clothing is embraced not only by the young, energetic and vibrant but also those individuals of all age groups and walks of life who simply choose to embrace the brand. Born from American roots Dickies remains authentic, uncomplicated and a little rough around the edges just like the people who wear them. For more information, please visit www.dickies.co.za and follow @dickiesafrica. |
DICKIES AFRICA – NEW LOOK, NEW FEEL, SAME ICONIC BRAND
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