DIESEL CELEBRATES ITS 45TH ANNIVERSARY WITH A SPECIAL EDITION T-SHIRT
Cape Town, South Africa. October 6th, 2023. Diesel is celebrating its 45th anniversary. Founded by Renzo Rosso in 1978 as a denim brand for those seeking alternatives to the mainstream. Over the course of more than four decades, Diesel has maintained its values of democracy, self-expression, freedom and irreverence.
To commemorate 45 years of iconic Diesel energy and imagery, a special limited edition anniversary T-shirt is available beginning October 6th. The unisex fit features an all-over collage print of memorable archive and campaign images from the past 45 years. The back of the shirt is printed with I AM DIESEL special edition 45th anniversary 2023. The shirt comes in two sizes — small and large — and is made using 100% recycled fibers, reinforcing Diesel’s commitment to a more responsible future.
The 45th anniversary T-shirt will be available soon in select stores nationwide and on diesel.co.za beginning October 6th.
ABOUT DIESEL
Diesel is an innovative international lifestyle company, founded by Renzo Rosso in 1978. Rooted in denim mastery and evolved into being a leader in premium fashion, Diesel is now a true alternative to the established luxury market.
The brand’s collections include apparel, accessories and a wide range of lifestyle collaborations: from fragrances, watches and jewelry, to interior design and real estate projects with Diesel Living.
Discovering, supporting, and fostering creativity is part of Diesel DNA and of its parenting company OTB, the international fashion and luxury group powering a variety of global iconic brands and companies.
For more information please contact Diesel SA Media Liaison:
Lauren Christie – lauren@moxi.co.za | 082 799 0697