DStv Main Sponsor of PROMAX Africa Awards
25 OCTOBER, JOHANNESBURG: Continuing in its invaluable relationship with PROMAX AFRICA, DStv is the proud main sponsor for the PROMAX Africa Awards this year. PROMAX Africa, the association for the entertainment marketing and creative industry takes place on 2 November at the Maslow Hotel in Sandton. Currently in its 18th year, the awards remain the leading association for the entertainment marketing industry, representing the vibrant community of content creators, marketers and designers in media is open to all platforms involved in the production, airing, and streaming of entertainment content.
DStv, who in the past years have enjoyed countless big wins at the awards, including Marketing Team of the Year with Showmax just last year, holds the title of Platinum Sponsor.
“We’re so pleased to continue our partnership with PROMAX Africa. These vibrant conferences bring together various sectors of the creative industry. At DStv, we understand the value of creating community and facilitating progress, a value that PROMAX Africa shares. We are confident that attendees will inspire and be inspired as we all tackle new ideas and find ways to grow in the business of creativity together,” says Yatish Narsi, Chief Marketing Officer: MultiChoice South Africa.
PROMAX Africa are honoured to have a brand like DStv on board as a Platinum Sponsor.
“DStv has displayed immense support of the awards and continues to impress with their promotional marketing campaigns year after year. The creatives who’ve worked on their past campaigns as well as this year, are of such an incredibly high standard, that it’s no wonder they walk away with multiple awards every year. We look forward to seeing what they have for us this year,” says Vanessa Sheldrick, Director of PROMAX Africa.
The event plays host to a conference ahead of the awards and, as with previous years, comprises a panel of the most dynamic creatives from around the globe.
For more information on the awards, visit the PROMAX Africa website https://www.promaxafrica.tv/ or email Director of Promax Africa [email protected].
ABOUT PROMAX AFRICA
At Promax Africa we are the leading association for the entertainment marketing industry, representing the vibrant community of content creators, marketers and designers in media. Our mission is to foster community, creativity and inspiration that drives tangible results for our members.
About MultiChoice Group
MultiChoice Group (MCG), which listed in the Main Board of the JSE on 27 February 2019, is one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 21.8m households across 50 countries on the African continent. Its track record of more than 35 years is reflective of a commitment to provide audiences with only the best local, sport and international content.
MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market.
Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets.
Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.
MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.
MCG has superior technology capability through the security solutions that Irdeto, its technology company, brings to the group. These solutions enable MultiChoice to protect its investment, create new offerings and combat cybercrime. With more than 50 years’ expertise in software security, Irdeto’s software security solutions and cyber services protect over 6bn devices and applications for some of the world’s best brands.
Issued by: Gilda Narsimdas on behalf of PROMAX Africa
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