Today, Fear of God Athletics releases the brand’s spring collection of the 2023 – 2024 Opening Season. The collection brings to light the next chapter in the story that began with the launch of Athletics in 2023. Building on the success of its opening campaign, the new spring offering carries with it the vision and foundation of Fear of God into the world of performance sports, the final pillar in the brand’s trinity.
This season, Athletics grows with new interpretations of the brand staples revealed in its opening season.
Built by Adidas – “The Brand With the Three Stripes” – the spring collection also brings with it new additions to the vision of Athletics, including the new Athletics 86 Hi and apparel designed to elevate movement and performance. New seasonal staples include muscle tanks, running base layers, and shorts, while the suede fleece offering that debuted in the opening collection returns in new colors, reflecting the brand’s continued pursuit of perfection in design.
Fear of God reflects the design of the highest state of being. Through each new collection it embeds itself in a place of harmony that exists through the diversity and unity of its three pillars. Through these pillars—Fear of God, ESSENTIALS, and Athletics—a trinity is formed: “three in one.” Atop these pillars rests the heart and intention of Fear of God.
The Fear of God Athletics spring collection is now available at www.adidas.co.za/fear_of_god_athletics and select global retailers.
