Celebrated Toy Brand Inspired These Tracks, which are Featured on Legend’s Debut Children’s Album – My Favorite Dream – out August 30th via Republic Records: Kids & Family
Johannesburg, August 2024 – Fisher-Price and multi-platinum, 12-time Grammy Award-winner John Legend are officially partnering to release covers of three Fisher-Price songs: “Maybe,” “Friendship,” and “Great, Great Day.” These songs, heard in both new and fan-favorite Fisher-Price toys, will be featured on Legend’s debut Children’s Album – My Favorite Dream – out this Friday, August 30 via Republic Records: Kids & Family. The album is available to pre-save HERE.
“For generations, music has been a pivotal component to our toys, and we understand the power it has to create memorable moments with families all over the world,” said Brian Fitzharris, Senior Vice President and General Manager of Fisher-Price, Mattel. “Partnering with world-renowned artist, John Legend, on his first-ever children’s album has been a dream come true for Fisher-Price. Knowing that the music in our toys has positively impacted millions of families, including John Legend’s family, drives our passion in this business.”
The collaboration between Fisher-Price and Legend began after a video was posted on social media of Legend singing a cover of “Maybe,” his daughter’s favorite song about a purple monkey in a bubblegum tree from the award-winning Kick & Play Piano Gym. The heartfelt moment drew an overwhelmingly positive response that revealed a natural partnership between the two.
“Music and Fisher-Price were a big part of my childhood, and they are both a big part of my kids’ lives today,” said John Legend. “That unique connection makes this partnership with Fisher- Price and the children’s album we’re collaborating on so special.” The three Fisher-Price songs Legend covers on “My Favorite Dream” were carefully chosen from the brand’s music catalogue spanning both family favourites and new toys hitting the market this year, including:
● Fisher-Price Glow and Grow™ Kick & Play® Piano Gym, featuring “Maybe” (R1489.99):
This registry must-have has been beloved by parents and babies since it first hit the market. The now viral song, Maybe, that is featured in the toy has inspired a slew of social media posts from TikTok videos to Reddit threads to John Legend’s rendition. Not only do parents and babies love this gym because of the music, but the removable piano, linkable toys and Smart Stages™ learning levels that grow with budding musicians from newborn to toddler make it the perfect item for every baby.
The Fisher-Price Kick & Play Piano Gym, plus more Fisher-Price favourites are now available at retailers nationwide.