G-Star RAW expands its Certified Tailors program to South Africa
Last year, G-Star RAW successfully launched a pilot of their Certified Tailors program across the Netherlands. The tailors provide free G-Star jeans repairs to their customers, subsidized by the brand. After an impressive start, they will launch the program in South Africa this summer.
A RAW Responsibility
Currently, G-Star RAW is recruiting tailors in Johannesburg, Durban and Cape Town in South Africa. The selected tailors will have the opportunity to take part in G-Star denim training at the Global HQ in Amsterdam. Here, they will be taught all about the fabric, turning them into G-Star denim experts and giving them a real insight into the product, ready to provide free jeans repairs to customers. The initiative in South Africa hopes to empower local entrepreneurs whilst expanding the lifecycle of denim to help reduce the ever-growing fashion footprint.
The Certified Tailors program is one of many responsible initiatives the brand has in place for 2022. It will officially launch in South Africa in July 2022. Entries close on the 9th of June 2022, selected tailors will be contacted on the 13th of June 2022.
To find out more about the campaign, please visit:
https://www.g-star.com/en_za/certified-tailors/become-a-tailor