A Ghanaian-owned sign making company, Seloart, has opened a state-of-the-art sign making factory and its head office at Pokuase in Accra, in a bid to transform the sign-writing industry to become a viable sector in Ghana and West Africa.
The factory boasts of five different technologies CNC; laser cut and engraving, letter forming, chanel bending and large format digital printing systems capable of processing over 30 different applications.
Seloart was established in 2005 as a sign writing shop at Achimota in Accra, but has grown from sign writing to design and printing of complex and intriguing artworks, vehicle branding, signage, large format digital printing CNC cutting, laser cutting and general branding works.
As a key player in the country’s signwriting industry, Seloart seeks to use its newly opened head office to boost its engagements with clients.
Rationale.
The Chief Executive and founder of Seloart, Mr Selorm Betepe, described the edifice as a big deal to the growth of the Seloart Group.
He explained that, the facility was to enable the company to advance its operations in line with its vision of becoming the preferred sign company in Ghana and beyond.
“In 2009, we decided to take our production to another level and that required us to build a state of the art sign centre fitted with the relevant technology to enable us to meet demand as well as achieve our goal of becoming the signage manufacturing company of choice.
Ten years down the line, this is where we are today; from road sign writers to sign makers,” he said.
Mr Betepe added: “our decision to do this is to increase the fortunes of The Seloart Group. We are in business to make profit and also as part of our safety regulations, provide a conducive working environment for our team.”
Game changer
Touting the efficiency of its newly installed equipment, Mr Betepe revealed that the company could now assemble not less than 20 signs at ago.
He described it a milestone and a major improvement, as his company could in the past, assemble one sign at a time.
Mr Betepe gave the assurance that the opening of the facility will not affect operations in any of its branches in other locations.
“I wish to assure our clients that our Achimota and Kwabenya branches are still opened. You can still order your prints and signs at any of our branches,” he assured.
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He stressed that the company would not relent in its commitment to transform the signwriting industry, revealing that “plans are far advanced to add additional 600-square-metre state of the art steel fabrication plant nearby and we hope to see that facility also operational by end of year 2021.”
In that regard, he urged players in the industry to embrace technology and improve on their skills to enable them to sustain their relevance in the industry as well as create opportunities for others.
For his part, a former Board Chairman of the Seloart Group, Rev. Ammisshaddai Dei Awuku commended the management of the company for achieving the milestone and urged them to persist in their efforts to reshape the signwriting industry.
He urged the youth to utilise their talents in addition to their academic qualifications to create opportunities for themselves and others while contributing to national development.
Credit:3News.com|Ghana