Hollywood star, Ghost in live in SA. The American actor Omari Hardwick was yesterday unveiled as the new ambassador for local beer brand Castle Lite.
The actor who played the character of James “Ghost” Saint Patrick in the American series Power is in Cape Town to film the summer campaign.
Acting Castle Lite general manager Vaughn Croeser said the product needed a change.
“We have partnered with more than 40 local acts in the past four years, building amazing stages and doing amazing concerts. But we also collaborate with the likes of Timbaland, Nas and Wiz Khalifa. So when we bring all of this together and take the best of local and global talent, it shows what we can do; it brings people closer to their heroes and it’s inspiring.”
Speaking about his first impression of the country, at the press conference held in Sandton to make the announcement he replied.
“I haven’t seen much of South Africa yet, was talking to someone about Cape Town vs Jo’burg. It was ironic because I would have hit West Africa, prior, then a family emergency was the reason for it not to happen. It’s interesting to first start out in South Africa.”
“You are not an American of a conscious if you are not following Mandela’s work to unite a country. This would be the first place that I would imagine that God would want to be first.”
Hardwick said he will be channelling his on-screen persona Ghost during the campaign.
“Ghost is confident, cool and impressive. He even makes me cooler. Omari is ok, but Ghost is cooler,” Hardwick joked during the announcement.