GLORILLA & LATTO REIMAGINE ’90S CLASSIC FILM
‘SET IT OFF’ FOR NEW VIDEO “PROCEDURE”
The CMG Signee’s 21-City Tour Will Kick-Off March 2025
Watch HERE
GRAMMY-nominated recording artist and CMG signee GloRilla releases her new video “PROCEDURE” featuring Grammy nominated ATL rapper, Latto. Directed by Benny Boom, “PROCEDURE” reimagines the ’90s cult classic film Set It Off, where Big Glo and Big Mama team up and orchestrate a bank robbery. By teaming up with the security guards at the bank, Glo and Latto earn the biggest payday of their lives until the Memphis superstar wakes up with a call from her mother, Set It Off star Vivica Fox, and realizes it was all a dream. “PROCEDURE” made its broadcast premiere on MTV Live, MTVU, Yo! MTV, BET Jams & BET Hip Hop, and on the Paramount Times Square billboards.
Earlier this week, Glo announced The GLORIOUS Tour. Named after her acclaimed debut album, the tour will kick off in March 2025 and arrive in markets including New York, Atlanta, Houston, Chicago, and more. General on-sale tickets are available for purchase now. Visit https://www.glorillaofficial.com for more information. As for Latto, she released her new remix for “Blick Sum,” featuring Playboi Carti from her latest album, Sugar Honey Iced Tea, which debuted at No. 1 on the Billboard Rap Charts in 2024.
This month, Glo made her highly anticipated debut on Saturday Night Live, where she performed “Yeah Glo!” “LET HER COOK” and “WHATCHU KNO ABOUT ME.” Glo’s raved appearance also included her participating in a live skit with host Dave Chappelle. Glo’s ascension into superstardom includes GLORIOUS (CMG/Interscope Records) debuting at No. 5 on the Billboard 200, securing the highest debut week for a female rapper and numerous Hot 100 wins including “Yeah Glo!,” “TGIF,” and “Wanna Be” featuring Megan Thee Stallion and “WHATCHU KNOW ABOUT ME” featuring Sexyy Red. Last month, Billboard crowned Big Glo as the Hottest Female Rapper of 2024.
This past Sunday, Glo was nominated for two GRAMMY nominations for her double platinum single “Yeah Glo!” in the Best Rap Song and Best Rap Performance categories, solidifying her stellar run this year. Most recently, she also earned the second Billboard Hot 100 top 10 song of her career as a feature on Tyler, The Creator’s “Sticky.” Glo’s feature run continued this year when she was featured on Lil Baby’s Billboard 200 No. 1 album WHAM and the standout song “Redbone.”
GLORIOUS remains the talk of many year-end conversations for best albums, including mentions for Rolling Stone, NPR, Billboard, Rap-Up, Uproxx, and more. “TGIF” landed on best singles lists for Vulture, Pitchfork, New York Times, and Rolling Stone and was crowned Time Magazine’s song of the year, while “Yeah Glo!,” “Wanna Be (Remix)” and WHATCHU KNO BOUT ME also made New York Times Best Songs List.
Under the tutelage of CMG founder and CEO Yo Gotti, Big Glo continues to be a force in hip-hop after the release of her debut album, GLORIOUS.
The GLORIOUS Tour Dates
March 5, 2025: Oklahoma City, OK The Criterion
March 6, 2025: Dallas, TX South Side Ballroom
March 7, 2025: Houston, TX 713 Music Hall
March 9, 2025: Jacksonville, FL VyStar Veterans Memorial Auditorium
March 10, 2025: Ft Lauderdale, FL War Memorial
March 12, 2025: Atlanta, GA Coca-Cola Roxy
March 13, 2025: Charlotte, NC Bojangles Coliseum
March 14, 2025: Washington, D.C. The Anthem
March 19, 2025: New York, NY Hammerstein Ballroom
March 20, 2025: Boston, MA MGM Music Hall at Fenway
March 22, 2025: Cincinnati, OH The Andrew J Brady Music Center
March 23, 2025: Chicago, IL The Salt Shed
March 24, 2025: St. Louis, MO The Factory
March 26, 2025: Milwaukee, WI Eagles Ballroom
March 27, 2025: Minneapolis, MN Armory
April 6, 2025: Raleigh, NC Dreamville Festival
April 11, 2025: Coachella, CA Coachella Weekend 1
April 12, 2025: Las Vegas, NV The Theater at Virgin Hotels Las Vegas
April 13, 2025: Stateline, NV Tahoe Blue Event Center
April 16, 2025: Oakland, CA Fox Theater
April 18, 2025: Coachella, CA Coachella Weekend 2
TBD Memphis, TN TBD
GloRilla – GLORIOUS (eAlbum)
https://GloRilla.lnk.to/GLORIOUS
“PROCEDURE” Video: https://glorilla.lnk.to/Procedurevideo
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GloRilla Press Images: https://umusic.box.com/s/9pxprrpo5oa8kttjksmhntxid7y0vfab