If running is the ultimate test of endurance and resilience, then Under Armour’s Infinite Elites should come with a warning: “Caution, slip these on and you’ll be eating up the kays like a Shisa nyama special, smashing PBs like it’s a braai with mates!.”
This generation is changing up the game as more Gen-Z athletes swap festivals for tarmac. In the same way that Coco or Groove require the right kicks, cruising down the blacktop needs a pair of shoes that will give you that run-forever feel.
Designed to give you an uninhibited ride, the Under Armour Infinite Elites feature a highly adaptive upper that moves with every athlete’s unique stride. The resilient and super responsive sole maximises energy return and turns your run into an experience. Under Armour’s patented HOVR+ technology also ensures that, no matter how tired you are, you move forward with force. This makes it a perfect fit for runners looking to push their limits and break barriers.
The rise of self-improvement culture and marathons has given Gen-Z runners a chance to battle against their toughest rival – themselves – and they are doing it better than any other age group. They’re not just running for the sake of it—around 84% of the Gen-Z users in an Axios study were using running to build social connections. If you’re out on the streets, trying to link and build, then you need kicks that not only propel you forward with infinite force but keep you looking fresh. The Infinite Elites will keep you looking fresher than a fresh fade on a Friday
MustLoveHills RUNCREW captain, Michael Obery says, “Running has shaped my community and shaped aspects of my life. It has shaped who I am and running shows you can do hard things, running is hard but we are harder – this is what makes running beautiful. Together we can achieve so much.”
At the end of the day, running is not just about the race; it’s about the journey—building mental toughness, challenging your body, and finding your own pace in a fast-paced world. With the Infinite Elites, your pace is the best pace. The only pace that matters. Everything about them is engineered to help you do more of the gruelling hard yards. The only thing you need to worry about is which colourway matches your fit.