LANCEWOOD® launches the first instant baked cheesecake mix in South Africa
With convenience and taste in mind, LANCEWOOD®, South Africa’s award-winning producer of cheese, yoghurt, and other dairy products, has launched the delectable new ‘Piece o’ Cake™’ cheesecake mix for those looking for an effortless, yet equally mouth-watering alternative to baking a traditional cheesecake.
“Considering LANCEWOOD®’s strong association with baking cheesecakes and being the No. 1 cream cheese brand in South Africa, it made complete sense that we make life just a little easier and sweeter, by bringing this innovative product to market. Consumers continue to look for products that deliver on convenience without compromising on taste or quality, and this is one way in which we hope to meet that need,” said LANCEWOOD® Marketing Manager, Shereen Anderhold.
Whilst there are fridge cheesecake ready mixes available, LANCEWOOD Piece o’ Cake™ is the first of its kind in South Africa when it comes to whipping up a traditional baked cheesecake. It’s unique in that it requires no additional ingredients unless of course, you prefer a biscuit crust, you need no specialised baking skills or equipment, everything is pre-prepared and as the tagline says, you ‘Simply whip, bake and enjoy!’.
Baking a cheesecake is a task that’s traditionally been intimidating for many, but LANCEWOOD® has made it so easy that everyone, including the kids, can whip up a delicious baked cheesecake with minimal effort required. Anderhold explains, “Baking is a chance to share delicious treats with the family, and although we’d like to, many of us just don’t have the time or inclination to bake from scratch – especially something which may be seen by some as complicated as a baked cheesecake. However, with this new product, it literally is a Piece o’ Cake. We believe that cheesecake shouldn’t only be for special occasions, so we’ve made it super simple to wow your friends and family more often, to celebrate the every day.”
“The all-in-one product comes already mixed and prepared in a convenient tub. Simply follow the easy on-pack baking instructions and you’re good to go. Should you wish to add a biscuit base to the cheesecake, this simple recipe can also be found on the pack.
Landing in select retail stores in April 2021, the LANCEWOOD Piece o’ Cake™ Cheesecake Mix is available in two delicious flavours – Plain (typical New York-style baked cheesecake) and Caramel, retailing at a recommended selling price of R99.99. Find it in-store alongside LANCEWOOD® Medium Fat Plain Cream Cheese, or in the ready-made dessert fridge.
About LANCEWOOD®
Found in 1996 in a coastal town called Sedgefield, LANCEWOOD®® uses pasteurised milk to produce a range of dairy products that have won a number of local and international awards and an excellent reputation for superior quality and flavour. The brand is constantly evolving to bring you convenient, innovative and delicious products.
Over the years, LANCEWOOD® has provided the same taste and quality that South African families have come to love and expect, preserving their leading position in the industry and homes.-